From LINKS Community Center
Created: 2021-12-13
Reviewed: 2022-01-20
The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of Twitter.
Note: This description is based on content provided by the technology's website.
Provider
Twitter, Inc
United States of America
User Interface Languages
English
Supported Platforms
Crisis Communication Matrix
Citizens to Citizens, Authorities to Citizens, Citizens to Authorities
Disaster Management Phase
Before, During
Functions
Search & Monitor
Advanced search features
Include or exclude several words or hashtags for a social media search, e.g., with boolean search operators
Event monitoring
Monitor events
Event notification
Create and configure notifications for events (e.g. notifications about spikes in activity
Hashtag monitoring
Continuously monitor and receive information on specific hashtags
Hashtag search
Search for hashtags in social media
Keyword monitoring
Continuously monitor and receive information on specific keywords
Keyword search
Search for keywords in social media
Post & Schedule
Content library
Prepare (reusable) content for posting in advance
Post time optimization
Identify the optimal time for posting content to your audience
Posting content
Post content on social media
Scheduling content
Schedule posting to social media at a specific date/time
Analysis
Image analysis
Analyse image content, e.g. to identify brand logos
Sentiment analysis
Analyse sentiments (e.g., good/bad/neutral) of the content
Text analysis
Analyse textual content, e.g. to generate wordclouds
Topic analysis
Cluster identified content based on extracted topics
Trend analysis
Identify and analyse e.g. trending topics
Video analysis
Analyse video content, e.g. to identify brand logos
Metrics
Audience metrics
Show metrics about your (target) audience that goes beyond your direct followers, e.g. users reading your posts based on recommendation algorithms
Competitor metrics
Show metrics about your competitors (e.g. compare different profiles)
Follower metrics
Show metrics about your followers, e.g. your growth rate
Network metrics
Compare your metrics (e.g reach) across different networks
Post metrics
Show metrics about posts (e.g., number of likes, number of comments, reached users)
Profile or Site metrics
Show metrics about the user or the site profile (e.g., follower count)
Report
Clustering/Aggregation
Cluster or aggregate collected data
Customizable reports
Create fully customizable template for reports (e.g. customize the layout and the data to include)
Filtering, sorting & searching
Filter, sort and search through collected data
PDF export
Export a report as a PDF document
Predefined reports
Provide predefined templates for creating reports
Visualization options
Visualize collected data in different ways, (e.g. in different charts)
Collaboration
Approval workflows
Create processes for approving content before posting
Inbox workflow
Create workflows for automatically handling incoming messages
Multiuser
Create multiple user accounts for your organisation
Permission management
Configure custom permissions per account
Interoperability
API support
Access the tool through an Application Programming Interface
Data export
Export data for further processing (e.g. as CSV file)
Third party tool integration
Integrate or connect with other third-party applications, e.g., to login with your existing organisation accounts.
Meta
GDPR compliant
The tool adheres to the European General Data Protection Regulation for the processing of personal data, e.g. through the provision of a data processing amendment.
Historical data access
Access historical or archived data for a longer period, e.g. the last two months.
Multiple accounts per platform
Manage multiple profiles per social media platform
White Label
Integrate the tool with custom branding or styling
