Using Social Media in Emergencies: Smart Practices

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Primary Target Country
Publishing Organisation Defense Science and Technology Laboratory (DSTL)
Language English
Year Published 2012
Target Audience Policy Makers, Practitioners
Status Published
Disaster Management Phase After, Before, During
Covers Thematic Community management, Content creation, Social Media Strategy
Audience Experience Level Starter
Source Website https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment data/file/85946/Using-social-media-in-emergencies-smart-tips.pdf
Abstract Benefits of social media for Government
  • Increase access to audiences
  • Improve engagement with citizens, partners and stakeholders
  • Increase the speed of public feedback and input
  • Reach specific audiences on specific issues
  • Reduce dependence on traditional media channels
  • Counter inaccurate press coverage


Please note: Access to the following links is currently only available for project partners

Basics https://safetyinnovationcenter.sharepoint.com/:b:/r/sites/LINKS_shared/Freigegebene%20Dokumente/WP4/Guidelines/Guideline%20Documents/Working%20documents/Action%20cards/G11_Using-social-media-in-emergencies-smart-tips_extract_level2.pdf

Is Archived No
Covers platforms Facebook, Twitter, YouTube, Flickr

This guide is a short compilation of practical tips on how to use social media using examples of the core social media tools: Facebook, Twitter, Youtube and Flickr. It also describes the activities before, during and after a crisis.