How to Use Social Media for Crisis Communications and Emergency Management

  Hootsuite
  English
  2020
  Businesses, Policy Makers, Practitioners
  Published
  During

During a crisisProperty "Disaster Management Phase" (as page type) with input value "During</br></br>During a crisis" contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process., social media can help brands:

• Communicate updates to your audience;
• Support people who need help or information;
• Listen and learn about current events and what people need from your brand.

• Tips for communicating on social media during a crisis or emergency

Make sure your social media policy includes the following:

• An up-to-date emergency contact list. Not just your social media team but legal advisors and executive decision-makersProperty "Disaster Management Phase" (as page type) with input value "social media can help brands:</br>* Communicate updates to your audience;</br>* Support people who need help or information;</br>* Listen and learn about current events and what people need from your brand.</br></br></br>* Tips for communicating on social media during a crisis or emergency</br></br>Make sure your social media policy includes the following:</br>* An up-to-date emergency contact list. Not just your social media team but legal advisors and executive decision-makers" contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process., too.
• Guidance on accessing social account credentials. Where is that informationProperty "Disaster Management Phase" (as page type) with input value "too.</br>* Guidance on accessing social account credentials. Where is that information" contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process., and how can someone find it?
• Guidelines for identifying the scope of the crisis (i.e.Property "Disaster Management Phase" (as page type) with input value "and how can someone find it?</br>* Guidelines for identifying the scope of the crisis (i.e." contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process., is it global or local, does it affect your operations, does it affect your customers, and to what extent?)
• An internal communication plan for employees.
• An approval process for your response strategy.

Social media crisis communications plan template

Get a social media crisis communications plan in place while everything is business-as-usual. That wayProperty "Disaster Management Phase" (as page type) with input value "and to what extent?)</br>* An internal communication plan for employees.</br>* An approval process for your response strategy.</br></br></br>Social media crisis communications plan template</br></br>Get a social media crisis communications plan in place while everything is business-as-usual. That way" contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process., you’ll be able to jump into action ASAP when life goes sideways. get started with a crisis communication plan template for social media.

• Assess potential crises
• Potential questions and responses
• Posting outlets and schedules
• Key stakeholders
• Guidelines for social mediaProperty "Disaster Management Phase" (as page type) with input value "you’ll be able to jump into action ASAP when life goes sideways. get started with a crisis communication plan template for social media.</br></br>* Assess potential crises</br>* Potential questions and responses</br>* Posting outlets and schedules</br>* Key stakeholders</br>* Guidelines for social media" contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process.

  Community management, Content creation, Crisis communication, Social Media Strategy, Technologies
  Starter
  https://blog.hootsuite.com/social-media-crisis-communication/
  
  No 
  Twitter, Instagram
  Hootsuite

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Created: 14 December 2021
Last edited: 14 August 2023

How to Use Social Media for Crisis Communications and Emergency Management

Source

Quick Facts

Publishing Organisation:

Hootsuite

Year:

2020

Languages:

English

Status:

Published

Covers Thematic

Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/

Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation

Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication

Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan

Technologies Software for interaction with, within or among communities in case of a disaster and for analysis of these interactions

Target audience

Businesses companies, local business networks, solution providers, suppliers of goods and services

Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies

Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...

Audience experience level

Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf

Disaster Management Phase

During During a crisis

social media can help brands:

• Communicate updates to your audience;
• Support people who need help or information;
• Listen and learn about current events and what people need from your brand.

• Tips for communicating on social media during a crisis or emergency

Make sure your social media policy includes the following:

• An up-to-date emergency contact list. Not just your social media team but legal advisors and executive decision-makers

too.

• Guidance on accessing social account credentials. Where is that information

and how can someone find it?

• Guidelines for identifying the scope of the crisis (i.e.

is it global or local

does it affect your operations

does it affect your customers

and to what extent?)

• An internal communication plan for employees.
• An approval process for your response strategy.

Social media crisis communications plan template Get a social media crisis communications plan in place while everything is business-as-usual. That way

you’ll be able to jump into action ASAP when life goes sideways. get started with a crisis communication plan template for social media.

• Assess potential crises
• Potential questions and responses
• Posting outlets and schedules
• Key stakeholders
• Guidelines for social media

Synopsis

No synopsis provided.

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• Hootsuite
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