From LINKS Community Center
Hootsuite
English
2020
Businesses, Policy Makers, Practitioners
Published
Before, During
Crisis communication, Social Media Strategy, Social Media Team
Starter
https://blog.hootsuite.com/social-media-crisis-communication/
The role of social media in crisis communications
During a crisis, social media can help brands:
- Communicate updates to your audience;
- Support people who need help or information;
- Listen and learn about current events and what people need from your brand.
- Tips for communicating on social media during a crisis or emergency
Make sure your social media policy includes the following:
- An up-to-date emergency contact list. Not just your social media team but legal advisors and executive decision-makers, too.
- Guidance on accessing social account credentials. Where is that information, and how can someone find it?
- Guidelines for identifying the scope of the crisis (i.e., is it global or local, does it affect your operations, does it affect your customers, and to what extent?)
- An internal communication plan for employees.
- An approval process for your response strategy.
Social media crisis communications plan template
Get a social media crisis communications plan in place while everything is business-as-usual. That way, you’ll be able to jump into action ASAP when life goes sideways. get started with a crisis communication plan template for social media.
- Assess potential crises
- Potential questions and responses
- Posting outlets and schedules
- Key stakeholders
- Guidelines for social mediaProperty "Synopsis" (as page type) with input value "The role of social media in crisis communications</br></br>During a crisis, social media can help brands:</br>* Communicate updates to your audience;</br>* Support people who need help or information;</br>* Listen and learn about current events and what people need from your brand.</br></br></br>* Tips for communicating on social media during a crisis or emergency</br></br>Make sure your social media policy includes the following:</br>* An up-to-date emergency contact list. Not just your social media team but legal advisors and executive decision-makers, too.</br>* Guidance on accessing social account credentials. Where is that information, and how can someone find it?</br>* Guidelines for identifying the scope of the crisis (i.e., is it global or local, does it affect your operations, does it affect your customers, and to what extent?)</br>* An internal communication plan for employees.</br>* An approval process for your response strategy.</br></br></br>Social media crisis communications plan template</br></br>Get a social media crisis communications plan in place while everything is business-as-usual. That way, you’ll be able to jump into action ASAP when life goes sideways. get started with a crisis communication plan template for social media.</br></br>* Assess potential crises</br>* Potential questions and responses</br>* Posting outlets and schedules</br>* Key stakeholders</br>* Guidelines for social media" contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process.
No
Twitter, Instagram
Hootsuite
Created: 14 December 2021
Last edited: 14 August 2023
How to Use Social Media for Crisis Communications and Emergency Management
Quick Facts
Publishing Organisation:
Hootsuite
Year:
2020
Languages:
English
Status:
Published
Covers Thematic
Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
Social Media Team Social Media team building comprises the member's roles and competences, training requirements, as well as financial and organizational prerequisites
Target audience
Businesses companies, local business networks, solution providers, suppliers of goods and services
Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies
Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
Disaster Management Phase
Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
Synopsis
The role of social media in crisis communications
During a crisis, social media can help brands:
- Communicate updates to your audience;
- Support people who need help or information;
- Listen and learn about current events and what people need from your brand.
- Tips for communicating on social media during a crisis or emergency
Make sure your social media policy includes the following:
- An up-to-date emergency contact list. Not just your social media team but legal advisors and executive decision-makers, too.
- Guidance on accessing social account credentials. Where is that information, and how can someone find it?
- Guidelines for identifying the scope of the crisis (i.e., is it global or local, does it affect your operations, does it affect your customers, and to what extent?)
- An internal communication plan for employees.
- An approval process for your response strategy.
Social media crisis communications plan template
Get a social media crisis communications plan in place while everything is business-as-usual. That way, you’ll be able to jump into action ASAP when life goes sideways. get started with a crisis communication plan template for social media.
- Assess potential crises
- Potential questions and responses
- Posting outlets and schedules
- Key stakeholders
- Guidelines for social media
