I social network nell’emergenza

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I social network nell’emergenza

Source

Quick Facts

Publishing Organisation:
SOS Emergenza
Year:
2022
Primary Target Country:
Italy
Languages:
Italian
Status:
Published
Covers Thematic
  • Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/
  • Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
  • Crowdsourcing Describes a distributed problem-solving model where the task of solving a challenge or developing an idea get “outsourced” to a crowd. It implies tapping into “the wisdom of the crowd”.</br></br>Source:DRS Glossary v2.0 LINKS 181220.xlsx
  • Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
  • Technologies Software for interaction with, within or among communities in case of a disaster and for analysis of these interactions
  • Vulnerable groups Those groups that, due to physical, social, economic and environmental factors or processes, are more exposed and susceptible to the impacts of hazards.
    • Target audience
  • Civil Society Civil society is a target group in LINKS which comprises citizens, civil society organizations, educational institutions, vulnerable groups, social movement organizations
  • Media The term media refers to any means of distribution, dissemination or interpersonal, mass or group communication of works, documents, or written, visual, audio or audiovisual messages (such as radio, television, cinema, Internet, press, telecommunications, etc.)</br></br>Entities using multiple communication channels are often called Media
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
    • Audience experience level
  • Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
    • Synopsis
    • I player principali dei servizi d'emergenza hanno capito ormai da tempo che i social network sono molto importanti durante un'emergenza.
    • Sono 2,5 miliardi le persone che usano social network e 3,8 miliardi quelle che utilizzano i dispositivi mobili, fenomeni in crescita di circa il 10% rispetto all’anno 2016.
    • Secondo uno studio di Comunello (Comunello 2014) sono proprio i social network i primi mezzi di informazione a essere utilizzati dalla popolazione per reperire notizie riguardanti un’emergenza.

    I principali sono i seguenti:

    Twitter

    • Twitter consente di accedere istantaneamente alle informazioni essenziali riguardanti l’emergenza grazie ai relativi hashtag, che favoriscono la ricerca di informazioni raggruppando le stesse per macro aree.
    • L’utilizzo efficace di questo social in emergenza è stato anche standardizzato da una guida ONU che ha identificato tre hashtag principali da utilizzare in emergenza: # nome della calamità, # public reporting e # richiesta di soccorso, con post sempre tassativamente geolocalizzati.


    Facebook

    • Una funzione fondamentale di Facebook in emergenza è senza dubbio il safety check, che viene attivato automaticamente nelle zone colpite. Questo tool, che funziona attraverso la geo-localizzazione, permette infatti di poter informare i propri contatti che si è al sicuro e di controllare che anche gli altri utenti lo siano.

    Linked to

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