Created: 3 December 2021
Last edited: 31 January 2023
Rahmenempfehlungen für den Einsatz von Social Media im Bevölkerungsschutz
Quick Facts
Publishing Organisation:
Bundesamt für Bevölkerungsschutz und Katastrophenhilfe (BBK)
Year:
2017
Primary Target Country:
Germany
Languages:
German
Status:
Published
Covers Thematic
Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
Crowdsourcing Describes a distributed problem-solving model where the task of solving a challenge or developing an idea get “outsourced” to a crowd. It implies tapping into “the wisdom of the crowd”.</br></br>Source:DRS Glossary v2.0 LINKS 181220.xlsx
Legal/Standards Legal Requirement means any federal, state, local, municipal, foreign or other law, statute, constitute, principle of common law, resolution, ordinance, code, edict, decree, rule, regulation, ruling or requirement issued, enacted, adopted, promulgated, implemented or otherwise put into effect by or under the authority of any Governmental Body. </br></br>Source: https://www.lawinsider.com/dictionary/legal-requirement</br></br>Standards are voluntary documents that set out specifications, procedures and guidelines that aim to ensure products, services, and systems are safe, consistent, and reliable. They cover a variety of subjects, including consumer products and services, the environment, construction, energy and water utilities, and more.</br></br>Source: https://www.standards.org.au/standards-development/what-is-standard
Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
Unaffiliated volunteers Spontaneous or unaffiliated volunteers are individuals or groups that:</br>*arrive unsolicited at the scene of a disaster</br>*may or may not be a resident of the affected community</br>*may or may not possess skills necessary to respond to the current disaster</br>*are not associated with any part of the existing emergency management system </br></br>Source: https://www.ojp.gov/pdffiles1/Archive/202852NCJRS.pdf
Target audience
Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies
Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
Disaster Management Phase
After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery
Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
Synopsis
No synopsis provided.
Empfehlungen für den Umgang mit sozialen Medien im Rahmen des Bevölkerungsschutzes.
Schwerpunkte für den Einsatz sozialer Netzwerke im Bevölkerungsschutz:
- Einsatzmöglichkeiten sozialer Netzwerke zur Steuerung ungebundener Helfer und Spontanhelfer bei Katastrophenlagen
- Einsatzmöglichkeiten sozialer Netzwerke zur Gewinnung von ehrenamtlichen Helferinnen und Helfern für die Mitwirkung im Zivil- und Katastrophenschutz
- Einsatzmöglichkeiten sozialer Netzwerke für die zusätzliche Gewinnung lagerelevanter Informationen zwecks Verbesserung des Krisenmanagements einschließlich der Lagebeurteilung und der Prognose
A set of guidelines for emergency services & public authorities how to use social network in general and especially about the acquisition, involvement and control of volunteer and spontaneous helpers.
