Social Media (Leitfaden zum Umgang mit Social Media im DRK)

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Social Media (Leitfaden zum Umgang mit Social Media im DRK)

Source

Quick Facts

Publishing Organisation:
Deutsches Rotes Kreuz (DRK)
Year:
2018
Primary Target Country:
Germany
Languages:
German
Status:
Published
Covers Thematic
  • Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
    • Target audience
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
    • Audience experience level
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
    • Synopsis

    No synopsis provided.

    Linked to

    Das DRK ist auf Social-Media-Plattformen präsent. Das Geschäftsmodell sozialer Netzwerke beruht häufig auf der Verarbeitung von Daten, die ihnen der Nutzer zur Verfügung stellt. Oft ist es schwer, eine klare Grenze zwischen privat und beruflich und dienstlich zu ziehen. Die Broschüre will hier Orientierung geben.


    The guidelines offer very detailed and complete instructions on how to behave in social networks.

    An older document dealing with Social Media is currently only available for project partners

    https://safetyinnovationcenter.sharepoint.com/:b:/r/sites/LINKS_shared/Freigegebene%20Dokumente/WP4/Guidelines/Guideline%20Documents/G17_DRK_2012_Social_Media_Leitfaden_DRK.pdf?csf=1&web=1&e=9hQTx7

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