  Netherlands
  University Groningen
  Dutch, English
  2022
  Civil Society, Practitioners, Researchers
  Published
  Before
  Community management, Content creation, Social Media Strategy, Technologies
  Starter
  https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22nl.pdf
   10 Best practices

1. Stel duidelijke en meetbare social media doelstellingen op
2. Leer je doelgroepen zo goed mogelijk kennen
3. Kies de juiste social media platformen
4. Brand je social media profielen
5. Word vrienden met je publiek
6. Gebruik de juiste afmetingen voor social posts
7. Benader ieder platform op een andere manier
8. Gebruik de juiste tools
9. Post op het juiste moment
10. Houd de concurrentie in de gaten

The guideline is also available in English https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22eng.pdf

The 10 Best Practices

1. Establish clear and measurable social media goals
2. Get to know your audience as well as you can
3. Choose the right social media platforms
4. Brand your social media profiles
5. Become friends with your audience
6. Use the correct formats for social media posts
7. Take a different approach on each platform
8. Use the correct tools
9. Post at the right time
10. Keep an eye on the competition

Also the Social Media Strategy of the university is available https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-strategy22eng.pdfProperty "Synopsis" (as page type) with input value " 10 Best practices* 1. Stel duidelijke en meetbare social media doelstellingen op* 2. Leer je doelgroepen zo goed mogelijk kennen* 3. Kies de juiste social media platformen* 4. Brand je social media profielen* 5. Word vrienden met je publiek* 6. Gebruik de juiste afmetingen voor social posts* 7. Benader ieder platform op een andere manier* 8. Gebruik de juiste tools* 9. Post op het juiste moment* 10. Houd de concurrentie in de gatenThe guideline is also available in Englishhttps://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22eng.pdfThe 10 Best Practices*1. Establish clear and measurable social media goals*2. Get to know your audience as well as you can*3. Choose the right social media platforms*4. Brand your social media profiles*5. Become friends with your audience*6. Use the correct formats for social media posts*7. Take a different approach on each platform*8. Use the correct tools*9. Post at the right time*10. Keep an eye on the competitionAlso the Social Media Strategy of the university is availablehttps://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-strategy22eng.pdf" contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process.

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Created: 18 August 2022
Last edited: 2 August 2023

Social-Media best practices

Source

Quick Facts

Publishing Organisation:

University Groningen

Year:

2022

Primary Target Country:

Netherlands

Languages:

Dutch, English

Status:

Published

Covers Thematic

Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.Source: www.clearvoice.com/blog/community-management-social-media-management/

Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.Source: blog.sociallyin.com/social-media-content-creation

Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progressSource:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan

Technologies Software for interaction with, within or among communities in case of a disaster and for analysis of these interactions

Target audience

Civil Society Civil society is a target group in LINKS which comprises citizens, civil society organizations, educational institutions, vulnerable groups, social movement organizations

Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...

Researchers research institutions and scientific communities

Audience experience level

Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizensSource: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf

Disaster Management Phase

Before Comprises 'Preparedness Phase' and 'Prevention Phase'Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.Source: https://www.undrr.org/terminology/preparednessPrevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.Source: https://www.undrr.org/terminology/prevention