Created: 17 August 2022
Last edited: 31 January 2023
Quick Facts
Publishing Organisation:
Veiligheidsregio Midden- en West-Brabant
Year:
2020
Primary Target Country:
Netherlands
Languages:
Dutch
Status:
Published
Covers Thematic
Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/
Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
Target audience
Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies
Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
Disaster Management Phase
Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
Synopsis
No synopsis provided.
This advisory plan presents the social media strategy that contributes to the three pillars that Security Region Midden- en West Brabant stands for:
1. Stimulating a resilient society
2. Contributing to a safe living environment
3. Providing a helpful and decisive effort
Social media can contribute to achieving organizational goals by driving online visibility, interaction and brand perception. The brand experience is enhanced by posts and personal contact through webcare, where the website and other forms of communication often offer little interaction, experience and engagement. The social media objectives are categorized based on three content pillars:
- Concern communication: create engagement and visibility (what do we do (together) and work at).
- Crisis communication: inform, mitigate damage and provide meaning during an incident (what to do when).
- Risk communication: creating awareness (what can you do).
