Difference between revisions of "Social Media Community Building - Hungary"

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|Disaster Management Phase=Before, During
 
|Disaster Management Phase=Before, During
 
|Used platforms=Facebook
 
|Used platforms=Facebook
−
|Long description=Educational advice, interesting stories in connection with fire fighters and fire brigades plus the operational interventions are among the most popular events that draws attention of the public and generates feedback from citizens.
+
|Long description=Educational advice, interesting stories in connection with fire fighters and fire brigades plus the operational interventions are among the most popular events that draws attention of the public and generates feedback from citizens.  
−
Interesting stories and events such as joining the fire service as a new serviceman, wedding by a fire fighter colleague, competitions (rescue dog, rescue rope, fire fighter of the year city award), private life professional activities by fire fighters, animal rescue, information sharing on meteorology events (rainfalls, heatwaves), earthquakes, celebrations can be posted on social media, which surely attracts the attention of the public. Mostly used social media platform in Hungary is Facebook.
+
Interesting stories from all over the country and events which surely attracts the attention of the public, such as :
 +
* joining the fire service as a new serviceman,  
 +
*wedding by a fire fighter colleague,  
 +
*competitions (rescue dog, rescue rope, fire fighter of the year city award),  
 +
*private life professional activities by fire fighters,  
 +
*animal rescue,  
 +
*information sharing on meteorology events (rainfalls, heatwaves),  
 +
*earthquakes,  
 +
*celebrations can be posted on social media,  
 +
Mostly used social media platform in Hungary is Facebook.
 
|SMCS usage problems solving=Community building
 
|SMCS usage problems solving=Community building
 
|Use cases thematic=Making Information Accessible, Mobilising Citizens, Targeting Communication
 
|Use cases thematic=Making Information Accessible, Mobilising Citizens, Targeting Communication
 +
|Limitations=Sometimes there are negative comments e.g. that fire fighters are arriving at the scene very late during storms (mass handling, loads of calls and priority is needed, last time 100 real scenes with datasheet per minute in the capital, it is quite a lot) and in this case there were some negative comments or last time the oath ceremony of young fire fighters saying who is gonna stay more than one year at the organisation you know because of the salaries.
 +
Sometimes there are very rude comments and those posts must be erased.
 +
The person who is handling the SM sites is also a moderator, so he/she can handle the situation
 +
|Worked well=Number of followers is steadily growing, it is currently a bit more than 150.000. There are good posts even among these that could raise the number of likes and followers. I can ask which post was the most popular with the most likes. These are positive posts, glory for fire fighters. There are no scholarly analysis of the interventions, or that fire fighters are missing from the system etc. Mainly positive posts to drag the attention of the public for positive comments.
 +
 +
. And we mustn’t forget that this is a national level but picks and chooses stories from all over the country.
 +
Storms or natural disasters are not commented badly it is not up to people but maybe those actions that depend on people, but it is only my guess. If you want I can ask the colleagues about this.
 
|Additional links=Educational/operational:
 
|Additional links=Educational/operational:
 
**https://www.facebook.com/bmokf.hivatalos/posts/pfbid0HyJawvnQVX2W7a1LBVEwpuvJaFqJrQtK8g1y395HpoA7KNpWZzbpdAiSYRNQfXRxl
 
**https://www.facebook.com/bmokf.hivatalos/posts/pfbid0HyJawvnQVX2W7a1LBVEwpuvJaFqJrQtK8g1y395HpoA7KNpWZzbpdAiSYRNQfXRxl

Revision as of 12:24, 2 September 2023

Social Media Community Building - Hungary

The Communication Team of the National Disaster Management system of Hungary is responsible to operate social media accounts around the clock 24/7.
Year:
2022
Location:
Hungary
Scale:
Country
Publishing Organisation

unknown

Category

Real-world

Theme

Social Media

Thematic
  • Making Information Accessible
  • Mobilising Citizens
  • Targeting Communication
Disaster Management Phase

Before, During

Description

Educational advice, interesting stories in connection with fire fighters and fire brigades plus the operational interventions are among the most popular events that draws attention of the public and generates feedback from citizens. Interesting stories from all over the country and events which surely attracts the attention of the public, such as :

  • joining the fire service as a new serviceman,
  • wedding by a fire fighter colleague,
  • competitions (rescue dog, rescue rope, fire fighter of the year city award),
  • private life professional activities by fire fighters,
  • animal rescue,
  • information sharing on meteorology events (rainfalls, heatwaves),
  • earthquakes,
  • celebrations can be posted on social media,
Mostly used social media platform in Hungary is Facebook.
What was the overall goal of the Use Case?
Community building
What worked well and could be recommended to others?

Number of followers is steadily growing, it is currently a bit more than 150.000. There are good posts even among these that could raise the number of likes and followers. I can ask which post was the most popular with the most likes. These are positive posts, glory for fire fighters. There are no scholarly analysis of the interventions, or that fire fighters are missing from the system etc. Mainly positive posts to drag the attention of the public for positive comments.

. And we mustn’t forget that this is a national level but picks and chooses stories from all over the country.

Storms or natural disasters are not commented badly it is not up to people but maybe those actions that depend on people, but it is only my guess. If you want I can ask the colleagues about this.
What limitations were identified?

Sometimes there are negative comments e.g. that fire fighters are arriving at the scene very late during storms (mass handling, loads of calls and priority is needed, last time 100 real scenes with datasheet per minute in the capital, it is quite a lot) and in this case there were some negative comments or last time the oath ceremony of young fire fighters saying who is gonna stay more than one year at the organisation you know because of the salaries. Sometimes there are very rude comments and those posts must be erased.

The person who is handling the SM sites is also a moderator, so he/she can handle the situation
Which social media platforms were used?
Additional Links


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