Using Social Media in Emergencies: Smart Practices: Difference between revisions
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|Language=English | |Language=English | ||
|Year Published=2012 | |Year Published=2012 | ||
|Target Audience= | |Target Audience=Policy Makers, Practitioners | ||
|Status=Published | |Status=Published | ||
| | |Covers Thematic=Community management, Crisis communication, Social Media Strategy | ||
| | |Audience Experience Level=Starter | ||
|Source Website=https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/85946/Using-social-media-in-emergencies-smart-tips.pdf | |Source Website=https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/85946/Using-social-media-in-emergencies-smart-tips.pdf | ||
|Synopsis='''Benefits of social media for Government''' | |||
* Increase access to audiences | |||
* Improve engagement with citizens, partners and stakeholders | |||
* Increase the speed of public feedback and input | |||
* Reach specific audiences on specific issues | |||
* Reduce dependence on traditional media channels | |||
* Counter inaccurate press coverage | |||
'''Prepare''' | |||
* Management | |||
** There are a number of management issues to consider when using social media in emergencies. These include how the capability will be resourced during an emergency, and the logistics of this. | |||
** Good practices include: | |||
*** Devising a rota system for staff who are ‘online’ 24/7 to monitor and respond to social media updates | |||
*** Organise access to social media during the emergency (perhaps mobile access) and ensure relevant staff members have been trained, and have access to the sites. | |||
*** Ensure plans are flexible and able to deal with a variety of emergencies, and maintain flexibility. | |||
* Method | |||
''The content of messages is critical'' | |||
* Areas to consider include: | |||
** Using hashtags to allow information to be easily found. | |||
** Consider how you will approach ‘accuracy ‘ issues . | |||
*** The public actively seek out information during emergencies and posting ‘something’ is preferable to posting nothing until all the facts are known. | |||
'''RESPOND: Using social media during an emergency''' | |||
* During an emergency social media can be employed in a variety of ways to assist efforts to RESPOND to a ongoing incident. | |||
* Social media can be used as a systematic emergency management tool. It can be used by emergency management communicators to help: | |||
** Communicate and engage with the public/affected individuals. | |||
** Establish situation awareness.
Upload images to verify or refute rumours. | |||
** Gather damage estimates. | |||
* Use of tools during emergencies | |||
** Several tools have been constructed that should greatly improve the integration of social media into emergency response. | |||
** Tools will: | |||
*** Reduce resource (time and personnel) requirements with regards to monitoring, searching and engaging with social media. | |||
***
Reduce burden on social media staff due to improved ability to filter key information | |||
*** Help to triangulate and co-ordinate campaigns across social media. | |||
'''RECOVER: Using social media after an emergency''' | |||
''Social media can assist the key areas of recovery in the following ways:'' | |||
* Environmental: | |||
** Social media can help co- ordinate clean-up efforts, recruit volunteers, and inform the public about waste collection efforts. | |||
* Humanitarian : | |||
** Social media can help communicate health care facility information and locations of health centres.
| |||
* Economic: | |||
** Social media can be used to help disseminate information regarding businesses and encourage economic recovery.
| |||
* Infrastructure: | |||
** Social media can be used to communicate recovery of infrastructure, to identify areas that are in most need of recovery. Site clearance can also be co-ordinated. | |||
|Is Archived=No | |Is Archived=No | ||
|Data Sources=Facebook, Twitter, YouTube, Flickr | |||
|Technologies=Tweetdeck | |||
|Disaster Management Phase=Before, During, After | |||
|Primary Target Group=Practitioners, Policy Makers | |Primary Target Group=Practitioners, Policy Makers | ||
|Covers Usage Of=Social Media | |Covers Usage Of=Social Media |
Latest revision as of 14:20, 31 January 2023
Created: 25 January 2022
Last edited: 31 January 2023
Last edited: 31 January 2023
Quick Facts
Publishing Organisation:
Defense Science and Technology Laboratory (DSTL)Year:
2012Languages:
EnglishStatus:
PublishedCovers Thematic
Target audience
Audience experience level
Disaster Management Phase
Synopsis
Benefits of social media for Government
- Increase access to audiences
- Improve engagement with citizens, partners and stakeholders
- Increase the speed of public feedback and input
- Reach specific audiences on specific issues
- Reduce dependence on traditional media channels
- Counter inaccurate press coverage
Prepare
- Management
- There are a number of management issues to consider when using social media in emergencies. These include how the capability will be resourced during an emergency, and the logistics of this.
- Good practices include:
- Devising a rota system for staff who are ‘online’ 24/7 to monitor and respond to social media updates
- Organise access to social media during the emergency (perhaps mobile access) and ensure relevant staff members have been trained, and have access to the sites.
- Ensure plans are flexible and able to deal with a variety of emergencies, and maintain flexibility.
- Method
The content of messages is critical
- Areas to consider include:
- Using hashtags to allow information to be easily found.
- Consider how you will approach ‘accuracy ‘ issues .
- The public actively seek out information during emergencies and posting ‘something’ is preferable to posting nothing until all the facts are known.
RESPOND: Using social media during an emergency
- During an emergency social media can be employed in a variety of ways to assist efforts to RESPOND to a ongoing incident.
- Social media can be used as a systematic emergency management tool. It can be used by emergency management communicators to help:
- Communicate and engage with the public/affected individuals.
- Establish situation awareness. Upload images to verify or refute rumours.
- Gather damage estimates.
- Use of tools during emergencies
- Several tools have been constructed that should greatly improve the integration of social media into emergency response.
- Tools will:
- Reduce resource (time and personnel) requirements with regards to monitoring, searching and engaging with social media.
- Reduce burden on social media staff due to improved ability to filter key information
- Help to triangulate and co-ordinate campaigns across social media.
RECOVER: Using social media after an emergency
Social media can assist the key areas of recovery in the following ways:
- Environmental:
- Social media can help co- ordinate clean-up efforts, recruit volunteers, and inform the public about waste collection efforts.
- Humanitarian :
- Social media can help communicate health care facility information and locations of health centres.
- Economic:
- Social media can be used to help disseminate information regarding businesses and encourage economic recovery.
- Infrastructure:
- Social media can be used to communicate recovery of infrastructure, to identify areas that are in most need of recovery. Site clearance can also be co-ordinated.
Linked to
- Technologies
- Use Cases
- None. See all Use Cases.
This guide is a short compilation of practical tips on how to use social media using examples of the core social media tools: Facebook, Twitter, Youtube and Flickr. It also describes the activities before, during and after a crisis.