Sprout Social

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Sprout Social is a social media management and intelligence tool for brands and agencies of all sizes to manage conversations and surface the actionable insights that drive real business impact.

Sprout Social, Inc.
United States of America.svg United States of America

Supported Platforms

Facebook Instagram Twitter Google My Business Pinterest LinkedIn YouTube Reddit Tumblr

Crisis Communication Matrix

A2C, C2A

Disaster Management Phase

Before, During


Func search.svgSearch & Monitor

  • Advanced search features Include or exclude several words or hashtags for a social media search, e.g., with boolean search operators
  • Keyword search Search for keywords in social media
  • Hashtag search Search for hashtags in social media
  • Keyword monitoring Continuously monitor specific keywords
  • Hashtag monitoring Continuously monitor specific hashtags
  • Event monitoring Monitor events
  • Event notification Create and configure notifications for events (e.g. notifications about spikes in activity
  • Func post.svgPost & Schedule

  • Posting content Post content on social media
  • Scheduling content Schedule posting to social media at a specific date/time
  • Post time optimization Identify the ideal time for posting content to your audience
  • Content library Prepare (reusable) content for posting in advance
  • Supported content types: Supported content types for posting or scheduling content Image, Text, Video
  • Func analysis.svgAnalysis

  • Text analysis Analyse textual content
  • Image analysis Analyse image content (e.g. identification of brand logos)
  • Video analysis Analyse video content
  • Topic analysis Analyse extracted topics from the content
  • Sentiment analysis
  • Trend analysis Analyse trends in the content
  • Content processing languages: Process content in multiple languages unknown
  • Func metrics.svgMetrics

  • Post metrics Show metrics about posts (e.g., number of likes, number of comments, reached users)
  • Profile or Site metrics Show metrics about the user or the site profile (e.g., follower count)
  • Network metrics Show metrics per social media network
  • Follower metrics Show metrics about your followers
  • Audience metrics Show metrics about your audience
  • Competitor metrics Show metrics about your competitors (e.g. compare different profiles)
  • Func report.svgReport

  • Filtering, sorting & searching Filter, sort and search through collected data
  • Clustering/Aggregation
  • Visualization options Visualize collected data in different ways, (e.g. in different charts)
  • PDF export Export a report as a PDF document
  • Predefined reports Create predefined reports
  • Customizable reports Create custom reports
  • Func collaboration.svgCollaboration

  • Multiuser Create multiple user accounts
  • Permission management Manage user permissions
  • Inbox workflow Create inbox workflows
  • Approval workflows Create approval workflows
  • Func interoperability.svgInteroperability

  • Data export Export data for further processing
  • Third party tool integration Integrate or connect with other third-party applications
  • API support Access the tool through an Application Programming Interface
  • Func meta.svgMeta

  • White Label Integrate the tool with custom branding or styling
  • GDPR compliant The tool is GDPR-compliant
  • Historical data access Access historical data
  • Multiple accounts per platform Manage multiple accounts per platform
  • User interface languages: Offer the user interface in different languages English, French, Italian, Spanish, Brazilian Portuguese
  • See Related (coming soon)

    • Guidelines
    • Use cases