From LINKS Community Center
Created: 24 January 2022
Last edited: 6 December 2022
Social Data Ecosystem:
We are the data access layer between social media networks and the analytics community. Our platform connects you to the world’s public online conversational data.
Note: This description is based on content provided by the technology's website.
Provider
Hottolink.inc
United States of America
User Interface Languages
Unknown
Crisis Communication Matrix (explanation)
Citizens to Authorities
Disaster Management Phase
During
Functions
Search & Monitor
Advanced search features
Advanced search features are filters that help users find exact content by narrowing the scope of a search query and eliminating irrelevant information. They include choosing specific words or phrases, selecting search types, and using Boolean Operators.
Event monitoring
Monitor events (e.g. disasters or other events like sports matches or festivals etc...) in social media
Event notification
Create and configure notifications for events (e.g notifications about spikes in activity)
Hashtag monitoring
Continuously monitor and receive information on specific hashtags
Hashtag search
Hashtag search allows for tracking and analyzing social media posts with specific hashtags.
Keyword monitoring
Continuously monitor and receive information on specific keywords
Keyword search
Keyword search is the process of finding and categorizing specific words or phrases within a larger set of data.
Post & Schedule
Content library
A content library is a storage site for different types of (reusable) digital assets, including templates, excerpts, and audio and video clips.
Post time optimization
Post time optimization is about finding the best times to post on social media to engage with the audience, using personalized algorithms and performance metrics.
Posting content
Post content on social media
Scheduling content
Schedule posting to social media at a specific date/time
Analysis
Image analysis
Analyse digital images to extract meaningful information including tasks such as removing noise, counting objects, isolate regions and objects of interest.
Sentiment analysis
Analyse the sentiment (emotional tone) behind messages to identify (changes in) public opinion.
Text analysis
Analyse human-written text using natural language processing and machine learning to extract meaningful insights, and classify, sort, and organize the information for further analysis.
Topic analysis
Analyse topics present in user-generated data by analyzing word frequency, co-occurrence, and semantic similarity.
Trend analysis
Trend analysis is a method used to understand and describe predictions about future trends by monitoring and scanning certain early indicators and looking for influential developments.
Video analysis
Analyse videos to extract metadata from video content, such as identifying objects, events, or areas of interest.
Metrics
Audience metrics
Show metrics about your (target) audience that goes beyond your direct followers, e.g. users reading your posts based on recommendation algorithms
Competitor metrics
Show metrics about your competitors (e.g. compare different profiles)
Follower metrics
Show metrics of your followers or subscribers (e.g. number of followers, engagement rate, and demographics)
Network metrics
Show metrics of different social networks to assess the performance (e.g. user engagement, growth rate, and number of active users)
Post metrics
Show metrics about posts to assess the performance (e.g., number of likes, number of comments, reached users)
Profile or Site metrics
Show metrics of profiles/sites to assess the performance (e.g. number of followers, page views, and unique visitors)
Report
Clustering/Aggregation
Cluster or aggregate collected data
Customizable reports
Filtering, sorting & searching
Filter, sort and search through collected data
PDF export
Export a report as a PDF document
Predefined reports
Provide predefined templates for creating reports
Visualization options
Visualize collected data in different ways, (e.g. in different charts)
Collaboration
Approval workflows
Create processes for approving content before posting
Inbox workflow
Create workflows for automatically handling incoming messages
Multiuser
Create multiple user accounts for your organisation
Permission management
Configure custom permissions per account
Interoperability
API support
Access the tool through an Application Programming Interface
Data export
Export data for further processing (e.g. as CSV file)
Third party tool integration
Integrate or connect with other third-party applications, e.g., to login with your existing organisation accounts.
Meta
GDPR compliant
The tool adheres to the European General Data Protection Regulation for the processing of personal data, e.g. through the provision of a data processing amendment.
Historical data access
Access historical or archived data for a longer period, e.g. the last two months.
Multiple accounts per platform
Manage multiple profiles per social media platform
White Label
Integrate the tool with custom branding or styling
