Buffer

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Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community. (From: Wikipedia)
Note: This description is based on content provided by the technology's website.
Provider

Buffer Inc.
United States of America.svg United States of America

Pricing

Free & Paid

User Interface Languages

English

Supported Platforms

Twitter Facebook Instagram Pinterest LinkedIn TikTok

Crisis Communication Matrix

Authorities to Citizens, Citizens to Authorities

Disaster Management Phase

Before, During

Functions

Func search.svgSearch & Monitor

  • Advanced search features Include or exclude several words or hashtags for a social media search, e.g., with boolean search operators
  • Event monitoring Monitor events
  • Event notification Create and configure notifications for events (e.g. notifications about spikes in activity
  • Hashtag monitoring Continuously monitor and receive information on specific hashtags
  • Hashtag search Search for hashtags in social media
  • Keyword monitoring Continuously monitor and receive information on specific keywords
  • Keyword search Search for keywords in social media
  • Func post.svgPost & Schedule

  • Content library Prepare (reusable) content for posting in advance
  • Post time optimization Identify the optimal time for posting content to your audience
  • Posting content Post content on social media
  • Scheduling content Schedule posting to social media at a specific date/time
  • Func analysis.svgAnalysis

  • Image analysis Analyse image content, e.g. to identify brand logos
  • Sentiment analysis Analyse sentiments (e.g., good/bad/neutral) of the content
  • Text analysis Analyse textual content, e.g. to generate wordclouds
  • Topic analysis Cluster identified content based on extracted topics
  • Trend analysis Identify and analyse e.g. trending topics
  • Video analysis Analyse video content, e.g. to identify brand logos
  • Func metrics.svgMetrics

  • Audience metrics Show metrics about your (target) audience that goes beyond your direct followers, e.g. users reading your posts based on recommendation algorithms
  • Competitor metrics Show metrics about your competitors (e.g. compare different profiles)
  • Follower metrics Show metrics about your followers, e.g. your growth rate
  • Network metrics Compare your metrics (e.g reach) across different networks
  • Post metrics Show metrics about posts (e.g., number of likes, number of comments, reached users)
  • Profile or Site metrics Show metrics about the user or the site profile (e.g., follower count)
  • Func report.svgReport

  • Clustering/Aggregation Cluster or aggregate collected data
  • Customizable reports Create fully customizable template for reports (e.g. customize the layout and the data to include)
  • Filtering, sorting & searching Filter, sort and search through collected data
  • PDF export Export a report as a PDF document
  • Predefined reports Provide predefined templates for creating reports
  • Visualization options Visualize collected data in different ways, (e.g. in different charts)
  • Func collaboration.svgCollaboration

  • Approval workflows Create processes for approving content before posting
  • Inbox workflow Create workflows for automatically handling incoming messages
  • Multiuser Create multiple user accounts for your organisation
  • Permission management Configure custom permissions per account
  • Func interoperability.svgInteroperability

  • API support Access the tool through an Application Programming Interface
  • Data export Export data for further processing (e.g. as CSV file)
  • Third party tool integration Integrate or connect with other third-party applications, e.g., to login with your existing organisation accounts.
  • Func meta.svgMeta

  • GDPR compliant The tool adheres to the European General Data Protection Regulation for the processing of personal data, e.g. through the provision of a data processing amendment.
  • Historical data access Access historical or archived data for a longer period, e.g. the last two months.
  • Multiple accounts per platform Manage multiple profiles per social media platform
  • White Label Integrate the tool with custom branding or styling
  • Linked to

    • Guidelines
    • Use cases