From LINKS Community Center
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community. (From: Wikipedia)
Note: This description is based on content provided by the technology's website.
United States of America
User Interface Languages
Crisis Communication Matrix
Authorities to Citizens, Citizens to Authorities
Disaster Management Phase
Search & Monitor
Advanced search features
Advanced search features are filters that help users find exact content by narrowing the scope of a search query and eliminating irrelevant information. They include choosing specific words or phrases, selecting search types, and using Boolean Operators.
Monitor events (e.g. disasters or other events like sports matches or festivals etc...) in social media
Create and configure notifications for events (e.g notifications about spikes in activity)
Continuously monitor and receive information on specific hashtags
Hashtag search allows for tracking and analyzing social media posts with specific hashtags.
Continuously monitor and receive information on specific keywords
Keyword search is the process of finding and categorizing specific words or phrases within a larger set of data.
Post & Schedule
A content library is a storage site for different types of (reusable) digital assets, including templates, excerpts, and audio and video clips.
Post time optimization
Post time optimization is about finding the best times to post on social media to engage with the audience, using personalized algorithms and performance metrics.
Post content on social media
Schedule posting to social media at a specific date/time
Analyse digital images to extract meaningful information including tasks such as removing noise, counting objects, isolate regions and objects of interest.
Analyse the sentiment (emotional tone) behind messages to identify (changes in) public opinion.
Analyse human-written text using natural language processing and machine learning to extract meaningful insights, and classify, sort, and organize the information for further analysis.
Analyse topics present in user-generated data by analyzing word frequency, co-occurrence, and semantic similarity.
Trend analysis is a method used to understand and describe predictions about future trends by monitoring and scanning certain early indicators and looking for influential developments.
Analyse videos to extract metadata from video content, such as identifying objects, events, or areas of interest.
Show metrics about your (target) audience that goes beyond your direct followers, e.g. users reading your posts based on recommendation algorithms
Show metrics about your competitors (e.g. compare different profiles)
Show metrics of your followers or subscribers (e.g. number of followers, engagement rate, and demographics)
Show metrics of different social networks to assess the performance (e.g. user engagement, growth rate, and number of active users)
Show metrics about posts to assess the performance (e.g., number of likes, number of comments, reached users)
Profile or Site metrics
Show metrics of profiles/sites to assess the performance (e.g. number of followers, page views, and unique visitors)
Cluster or aggregate collected data
Create fully customizable template for reports (e.g. customize the layout and the data to include)
Filtering, sorting & searching
Filter, sort and search through collected data
Export a report as a PDF document
Provide predefined templates for creating reports
Visualize collected data in different ways, (e.g. in different charts)
Create processes for approving content before posting
Create workflows for automatically handling incoming messages
Create multiple user accounts for your organisation
Configure custom permissions per account
Access the tool through an Application Programming Interface
Export data for further processing (e.g. as CSV file)
Third party tool integration
Integrate or connect with other third-party applications, e.g., to login with your existing organisation accounts.
The tool adheres to the European General Data Protection Regulation for the processing of personal data, e.g. through the provision of a data processing amendment.
Historical data access
Access historical or archived data for a longer period, e.g. the last two months.
Multiple accounts per platform
Manage multiple profiles per social media platform
Integrate the tool with custom branding or styling