Difference between revisions of "Warning and Informing Scotland"
From LINKS Community Center
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|Audience Experience Level=Starter | |Audience Experience Level=Starter | ||
|Source Website=https://ready.scot/sites/default/files/2020-09/preparing-scotland-warning-and-informing-final-version-for-publication.pdf | |Source Website=https://ready.scot/sites/default/files/2020-09/preparing-scotland-warning-and-informing-final-version-for-publication.pdf | ||
− | |Abstract='''CONTENTS ''' | + | |Abstract='''INCREASING YOUR SOCIAL MEDIA PRESENCE''' |
+ | |||
+ | A social media presence will significantly enhance your communications strategy before, during and after an emergency. | ||
+ | An effective social media strategy will incorporate the critical elements of: | ||
+ | |||
+ | '''Listening – Talking – Engaging – Sustaining''' | ||
+ | *Listening | ||
+ | *What are people talking about? | ||
+ | **What is being said about your organization/subject matter? | ||
+ | **Who is your audience? | ||
+ | **Where is your audience? | ||
+ | *Talking | ||
+ | **Promote and introduce your organization/subject matter | ||
+ | **Provide information that will be helpful | ||
+ | **Target influential individuals/audiences | ||
+ | *Engaging | ||
+ | **Develop and encourage two-way conversations | ||
+ | **Talk with supporters and critics | ||
+ | **Create a growing network using content that can be shared | ||
+ | *Sustaining | ||
+ | **Keep dialogue going to be well positioned in an emergency | ||
+ | **Commit necessary resources to maintain momentum | ||
+ | **Turn followers into advocates who speak for you | ||
+ | |||
+ | |||
+ | '''CONTENTS ''' | ||
* 1. Purpose | * 1. Purpose | ||
* 2. Public Communications Groups (PCG) | * 2. Public Communications Groups (PCG) | ||
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**Beyond the first hour | **Beyond the first hour | ||
*6. Recovery | *6. Recovery | ||
+ | |||
Revision as of 16:40, 20 September 2022
Created: 9 December 2021
Last edited: 31 January 2023
Last edited: 31 January 2023
Quick Facts
Publishing Organisation:
Ready ScotlandYear:
2018Primary Target Country:
ScotlandLanguages:
EnglishStatus:
PublishedCovers Thematic
Target audience
Audience experience level
Disaster Management Phase
Synopsis
No synopsis provided.
Linked to
- Technologies
- Use Cases
-
None. See all Technologies.
- None. See all Use Cases.
The document provides guidance and best practice on communicating with the public before, during and after such emergencies, and outlines general good practice for crisis communications.