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- Police Crisis Communication During Terror-Attack + (Yet, the Berlin authorities managed to tak … Yet, the Berlin authorities managed to take several communication measures that successfully helped to calm the public down and prevent further panic or the spread of rumours. A great deal of their strategy therefore built on resources they had established beforehand: they could rely on pre-formulated messages for such an incident and a concept for an alert system, they had already established a 4-eye-principle to secure message accuracy and wording as well as a cross-district backup plan to get other communication officers involved to be able to keep the public up to 24/7 even during operations with an unknown time frame (that could potentially last for several days as in this incident). This way, they could circumvent the usual command structure across different hierarchy levels, keep feedback-loops short and thus take action within minutes or sometimes even seconds. More precisely, </br></br>- they sent the first tweet right out of a police car, </br></br>- they chose to share actual information on what they knew and what they were doing (instead of empty messages such as e.g., ‘We have everything under control, just stay at home’ which would have likely only stirred rumour and potentially panic)</br></br>- they were the first to actively set the #s for the incident on social media and thus could steer the public discourse in a way that it remained relatively calm and neutral (#Breitscheidplatz instead of #terror / #amok)itscheidplatz instead of #terror / #amok))