Sociale media: informatiebron en communicatiekanaal

  Netherlands
  Infopunt Veiligheid, onderdeel van het Nederlands Instituut Fysieke Veiligheid (NIFV)
  Dutch
  2011
  Practitioners
  Published
  Before, During
  Community management, Content creation, Social Media Strategy
  Intermediate, Starter
  https://safetyinnovationcenter.sharepoint.com/:b:/r/sites/LINKS shared/Freigegebene%20Dokumente/WP4/Guidelines/Guideline%20Documents/G38 Veilig omgaan met %20sociale media.pdf
  
  Yes 
  Facebook, Flickr, LinkedIn, YouTube
  

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Created: 18 August 2022
Last edited: 14 August 2023

Sociale media: informatiebron en communicatiekanaal

Source

Quick Facts

Publishing Organisation:

Infopunt Veiligheid, onderdeel van het Nederlands Instituut Fysieke Veiligheid (NIFV)

Year:

2011

Primary Target Country:

Netherlands

Languages:

Dutch

Status:

Published

Covers Thematic

Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/

Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation

Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan

Target audience

Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...

Audience experience level

Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf

Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf

Disaster Management Phase

Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention

During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response

Synopsis

No synopsis provided.

Linked to

• Technologies
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• Use Cases
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Voor organisaties met een focus op veiligheid geeft deze publicatie een eerste aanzet over hoe sociale media veilig in te zetten zijn binnen hun organisatie.

For organizations with a focus on safety, this publication provides an initial outline on how to use social media safely within their organization.

Reference is made to 2 community networks specific for the Netherlands: Hyves: De grootste Nederlandse sociale netwerksite met voornamelijk Nederlandse bezoekers en leden. Hyves wordt veel gebruikt door familie, vrienden, kennissen en collega’s. Ning-netwer: zoals Crisisbeheersing Nederland en Politie 2.0. Dit zijn netwerken voor en door leden gemaakt, waar openbaar toegankelijke informatie gedeeld wordt over een specifiek vakgebied.