Difference between revisions of "Social media for emergency management - a good practice guide"
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|Language=English | |Language=English | ||
|Year Published=2014 | |Year Published=2014 | ||
− | |Target Audience= | + | |Target Audience=Policy Makers, Practitioners |
|Status=Published | |Status=Published | ||
− | | | + | |Covers Thematic=Crisis communication, Legal/Standards, Social Media Strategy |
− | | | + | |Audience Experience Level=Starter |
|Source Website=https://www.wremo.nz/assets/Publications/Social-Media-for-Emergency-Management.pdf | |Source Website=https://www.wremo.nz/assets/Publications/Social-Media-for-Emergency-Management.pdf | ||
+ | |Synopsis=''' The original document is not available on the web anymore''' | ||
+ | |||
+ | <big>'''Key message'''</big> | ||
+ | * develop relevant strategy and policy | ||
+ | * plan for staffing requirements whether for business-as-usual use or during the response | ||
+ | * source and train appropriate staff | ||
+ | * build your online presence and audience | ||
+ | * Build trust between your community and your organisation, so that people come to you seeking advice when an emergency arises | ||
+ | |||
+ | |||
+ | |||
+ | <big>'''Before an emergency'''</big> | ||
+ | |||
+ | '''Creating a strategy''' | ||
+ | * How are you going to use social media? | ||
+ | **You may have different levels of engagement on different social media platforms. | ||
+ | ***Observer | ||
+ | ***Broadcaster | ||
+ | ***Dabbler | ||
+ | ***Fully immersed | ||
+ | **What types of social media are you going to engage with? | ||
+ | ***Social networking sites | ||
+ | ***Media-sharing networks | ||
+ | ***Community discussion forums | ||
+ | ***Blogs | ||
+ | ***Wikis | ||
+ | ***Social news sites | ||
+ | ***Mashup or mapping software | ||
+ | *Which social media platforms are you going to use? | ||
+ | |||
+ | |||
+ | '''Policy''' | ||
+ | *Code of Conduct | ||
+ | *Communications & branding | ||
+ | *Access to social media platforms | ||
+ | *Posting access | ||
+ | *Sign-off | ||
+ | *Legal considerations | ||
+ | **Copyright | ||
+ | **Privacy | ||
+ | **Record retention | ||
+ | *Removal of unacceptable content, blocking people | ||
+ | |||
+ | |||
+ | '''Implementation''' | ||
+ | *Choice of platform | ||
+ | *Who posts | ||
+ | *Resourcing | ||
+ | *Content | ||
+ | *Voice & building trust | ||
+ | *Training | ||
+ | *Access | ||
+ | *How often to post | ||
+ | *Responding | ||
+ | *What if we get something wrong? | ||
+ | *Maximising reach – use statistics to your advantage | ||
+ | |||
+ | |||
+ | '''Preparation for response''' | ||
+ | *Trained staff | ||
+ | *Equipment and access | ||
+ | *Templates | ||
+ | *Exercising | ||
+ | |||
+ | |||
+ | |||
+ | <big>'''During an emergency'''</big> | ||
+ | |||
+ | *Managing resources available to you | ||
+ | *Working effectively with other agencies | ||
+ | *Building trust during the response | ||
+ | *Managing community expectations | ||
+ | *Streamlining the release of information | ||
+ | *What to post | ||
+ | *Correcting misinformation | ||
+ | *Sourcing information | ||
+ | **Managing the flow of incoming information | ||
+ | **Verifying, and integrating information from social media | ||
+ | |||
+ | |||
+ | <big>'''After an emergency'''</big> | ||
+ | |||
+ | *After action report | ||
+ | *Before the next emergency | ||
+ | *Building on your audience | ||
+ | *Capitalise on the event | ||
+ | |||
+ | |||
+ | |||
+ | |||
+ | |||
+ | '''Please note: Original document stored on project's server''' | ||
|Is Archived=No | |Is Archived=No | ||
− | | | + | |Disaster Management Phase=Before, During, After |
− | |||
− | |||
}} | }} | ||
− |
Latest revision as of 14:00, 14 August 2023
Created: 9 December 2021
Last edited: 14 August 2023
Last edited: 14 August 2023
Quick Facts
Publishing Organisation:
Wellington Region Emergency Management OfficeYear:
2014Languages:
EnglishStatus:
PublishedCovers Thematic
Target audience
Audience experience level
Disaster Management Phase
Synopsis
The original document is not available on the web anymore
Key message
- develop relevant strategy and policy
- plan for staffing requirements whether for business-as-usual use or during the response
- source and train appropriate staff
- build your online presence and audience
- Build trust between your community and your organisation, so that people come to you seeking advice when an emergency arises
Before an emergency
Creating a strategy
- How are you going to use social media?
- You may have different levels of engagement on different social media platforms.
- Observer
- Broadcaster
- Dabbler
- Fully immersed
- What types of social media are you going to engage with?
- Social networking sites
- Media-sharing networks
- Community discussion forums
- Blogs
- Wikis
- Social news sites
- Mashup or mapping software
- You may have different levels of engagement on different social media platforms.
- Which social media platforms are you going to use?
Policy
- Code of Conduct
- Communications & branding
- Access to social media platforms
- Posting access
- Sign-off
- Legal considerations
- Copyright
- Privacy
- Record retention
- Removal of unacceptable content, blocking people
Implementation
- Choice of platform
- Who posts
- Resourcing
- Content
- Voice & building trust
- Training
- Access
- How often to post
- Responding
- What if we get something wrong?
- Maximising reach – use statistics to your advantage
Preparation for response
- Trained staff
- Equipment and access
- Templates
- Exercising
During an emergency
- Managing resources available to you
- Working effectively with other agencies
- Building trust during the response
- Managing community expectations
- Streamlining the release of information
- What to post
- Correcting misinformation
- Sourcing information
- Managing the flow of incoming information
- Verifying, and integrating information from social media
After an emergency
- After action report
- Before the next emergency
- Building on your audience
- Capitalise on the event
Please note: Original document stored on project's server
Linked to
- Technologies
- Use Cases
-
None. See all Technologies.
- None. See all Use Cases.