Difference between revisions of "Social media for emergency management - a good practice guide"
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Line 5: | Line 5: | ||
|Target Audience=Policy Makers, Practitioners | |Target Audience=Policy Makers, Practitioners | ||
|Status=Published | |Status=Published | ||
− | |Disaster Management Phase=After, During | + | |Disaster Management Phase=After, Before, During |
|Covers Thematic=Legal/Standards, Social Media Strategy | |Covers Thematic=Legal/Standards, Social Media Strategy | ||
|Audience Experience Level=Intermediate, Starter | |Audience Experience Level=Intermediate, Starter | ||
Line 18: | Line 18: | ||
* Build trust between your community and your organisation, so that people come to you seeking advice when an emergency arises | * Build trust between your community and your organisation, so that people come to you seeking advice when an emergency arises | ||
− | <big>'''Before an | + | <big>'''Before an emergency'''</big> |
'''Creating a strategy''' | '''Creating a strategy''' | ||
Line 24: | Line 24: | ||
**You may have different levels of engagement on different social media platforms. | **You may have different levels of engagement on different social media platforms. | ||
***Observer | ***Observer | ||
− | **Broadcaster | + | ***Broadcaster |
− | **Dabbler | + | ***Dabbler |
− | **Fully immersed | + | ***Fully immersed |
+ | **What types of social media are you going to engage with? | ||
+ | ***Social networking sites | ||
+ | ***Media-sharing networks | ||
+ | ***Community discussion forums | ||
+ | ***Blogs | ||
+ | ***Wikis | ||
+ | ***Social news sites | ||
+ | ***Mashup or mapping software | ||
+ | *Which social media platforms are you going to use? | ||
+ | |||
+ | '''Policy''' | ||
+ | *Code of Conduct | ||
+ | *Communications & branding | ||
+ | *Access to social media platforms | ||
+ | *Posting access | ||
+ | *Sign-off | ||
+ | *Legal considerations | ||
+ | **Copyright | ||
+ | **Privacy | ||
+ | **Record retention | ||
+ | *Removal of unacceptable content, blocking people | ||
+ | |||
+ | '''Implementation''' | ||
+ | *Choice of platform | ||
+ | *Who posts | ||
+ | *Resourcing | ||
+ | *Content | ||
+ | *Voice & building trust | ||
+ | *Training | ||
+ | *Access | ||
+ | *How often to post | ||
+ | *Responding | ||
+ | *What if we get something wrong? | ||
+ | *Maximising reach – use statistics to your advantage | ||
+ | |||
+ | '''Preparation for response''' | ||
+ | *Trained staff | ||
+ | *Equipment and access | ||
+ | *Templates | ||
+ | *Exercising | ||
Revision as of 18:21, 16 September 2022
Created: 9 December 2021
Last edited: 14 August 2023
Last edited: 14 August 2023
Quick Facts
Publishing Organisation:
Wellington Region Emergency Management OfficeYear:
2014Languages:
EnglishStatus:
PublishedCovers Thematic
Target audience
Audience experience level
Disaster Management Phase
Synopsis
No synopsis provided.
Linked to
- Technologies
- Use Cases
-
None. See all Technologies.
- None. See all Use Cases.
The WREMO guideline provides relevant information on the development of a social media strategy and points out that the employees involved in a social media team must be appropriately trained in order to be able to react appropriately during emergency situations. In addition, it is made clear how resource-intensive the maintenance of a social media presence is and how this effort can be met technically and through good preparation.