Difference between revisions of "Social media for emergency management - a good practice guide"
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|Target Audience=Policy Makers, Practitioners | |Target Audience=Policy Makers, Practitioners | ||
|Status=Published | |Status=Published | ||
− | + | |Covers Thematic=Crisis communication, Legal/Standards, Social Media Strategy | |
− | |Covers Thematic=Legal/Standards, Social Media Strategy | + | |Audience Experience Level=Starter |
− | |Audience Experience Level= | ||
|Source Website=https://www.wremo.nz/assets/Publications/Social-Media-for-Emergency-Management.pdf | |Source Website=https://www.wremo.nz/assets/Publications/Social-Media-for-Emergency-Management.pdf | ||
− | | | + | |Synopsis=''' The original document is not available on the web anymore''' |
− | + | <big>'''Key message'''</big> | |
* develop relevant strategy and policy | * develop relevant strategy and policy | ||
* plan for staffing requirements whether for business-as-usual use or during the response | * plan for staffing requirements whether for business-as-usual use or during the response | ||
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* build your online presence and audience | * build your online presence and audience | ||
* Build trust between your community and your organisation, so that people come to you seeking advice when an emergency arises | * Build trust between your community and your organisation, so that people come to you seeking advice when an emergency arises | ||
+ | |||
+ | |||
<big>'''Before an emergency'''</big> | <big>'''Before an emergency'''</big> | ||
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***Mashup or mapping software | ***Mashup or mapping software | ||
*Which social media platforms are you going to use? | *Which social media platforms are you going to use? | ||
+ | |||
'''Policy''' | '''Policy''' | ||
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**Record retention | **Record retention | ||
*Removal of unacceptable content, blocking people | *Removal of unacceptable content, blocking people | ||
+ | |||
'''Implementation''' | '''Implementation''' | ||
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*What if we get something wrong? | *What if we get something wrong? | ||
*Maximising reach – use statistics to your advantage | *Maximising reach – use statistics to your advantage | ||
+ | |||
'''Preparation for response''' | '''Preparation for response''' | ||
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+ | |||
+ | <big>'''During an emergency'''</big> | ||
+ | |||
+ | *Managing resources available to you | ||
+ | *Working effectively with other agencies | ||
+ | *Building trust during the response | ||
+ | *Managing community expectations | ||
+ | *Streamlining the release of information | ||
+ | *What to post | ||
+ | *Correcting misinformation | ||
+ | *Sourcing information | ||
+ | **Managing the flow of incoming information | ||
+ | **Verifying, and integrating information from social media | ||
+ | |||
+ | |||
+ | <big>'''After an emergency'''</big> | ||
+ | |||
+ | *After action report | ||
+ | *Before the next emergency | ||
+ | *Building on your audience | ||
+ | *Capitalise on the event | ||
− | |||
− | + | '''Please note: Original document stored on project's server''' | |
|Is Archived=No | |Is Archived=No | ||
− | | | + | |Disaster Management Phase=Before, During, After |
− | |||
− | |||
}} | }} | ||
− |
Latest revision as of 14:00, 14 August 2023
Created: 9 December 2021
Last edited: 14 August 2023
Last edited: 14 August 2023
Quick Facts
Publishing Organisation:
Wellington Region Emergency Management OfficeYear:
2014Languages:
EnglishStatus:
PublishedCovers Thematic
Target audience
Audience experience level
Disaster Management Phase
Synopsis
The original document is not available on the web anymore
Key message
- develop relevant strategy and policy
- plan for staffing requirements whether for business-as-usual use or during the response
- source and train appropriate staff
- build your online presence and audience
- Build trust between your community and your organisation, so that people come to you seeking advice when an emergency arises
Before an emergency
Creating a strategy
- How are you going to use social media?
- You may have different levels of engagement on different social media platforms.
- Observer
- Broadcaster
- Dabbler
- Fully immersed
- What types of social media are you going to engage with?
- Social networking sites
- Media-sharing networks
- Community discussion forums
- Blogs
- Wikis
- Social news sites
- Mashup or mapping software
- You may have different levels of engagement on different social media platforms.
- Which social media platforms are you going to use?
Policy
- Code of Conduct
- Communications & branding
- Access to social media platforms
- Posting access
- Sign-off
- Legal considerations
- Copyright
- Privacy
- Record retention
- Removal of unacceptable content, blocking people
Implementation
- Choice of platform
- Who posts
- Resourcing
- Content
- Voice & building trust
- Training
- Access
- How often to post
- Responding
- What if we get something wrong?
- Maximising reach – use statistics to your advantage
Preparation for response
- Trained staff
- Equipment and access
- Templates
- Exercising
During an emergency
- Managing resources available to you
- Working effectively with other agencies
- Building trust during the response
- Managing community expectations
- Streamlining the release of information
- What to post
- Correcting misinformation
- Sourcing information
- Managing the flow of incoming information
- Verifying, and integrating information from social media
After an emergency
- After action report
- Before the next emergency
- Building on your audience
- Capitalise on the event
Please note: Original document stored on project's server
Linked to
- Technologies
- Use Cases
-
None. See all Technologies.
- None. See all Use Cases.