View source for Social media for emergency management - a good practice guide

{{Guideline
|Publishing Organisation=Wellington Region Emergency Management Office
|Language=English
|Year Published=2014
|Target Audience=Policy Makers, Practitioners
|Status=Published
|Covers Thematic=Crisis communication, Legal/Standards, Social Media Strategy
|Audience Experience Level=Starter
|Source Website=https://www.wremo.nz/assets/Publications/Social-Media-for-Emergency-Management.pdf
|Synopsis=''' The original document is not available on the web anymore'''

<big>'''Key message'''</big>
* develop relevant strategy and policy
* plan for staffing requirements whether for business-as-usual use or during the response
* source and train appropriate staff
* build your online presence and audience
* Build trust between your community and your organisation, so that people come to you seeking advice when an emergency arises



<big>'''Before an emergency'''</big>

'''Creating a strategy'''
* How are you going to use social media? 
**You may have different levels of engagement on different social media platforms.
***Observer
***Broadcaster
***Dabbler
***Fully immersed
**What types of social media are you going to engage with?
***Social networking sites
***Media-sharing networks
***Community discussion forums
***Blogs
***Wikis
***Social news sites
***Mashup or mapping software
*Which social media platforms are you going to use?


'''Policy'''
*Code of Conduct
*Communications & branding
*Access to social media platforms
*Posting access
*Sign-off
*Legal considerations
**Copyright
**Privacy
**Record retention
*Removal of unacceptable content, blocking people


'''Implementation'''
*Choice of platform
*Who posts
*Resourcing
*Content
*Voice & building trust
*Training
*Access
*How often to post
*Responding
*What if we get something wrong?
*Maximising reach – use statistics to your advantage


'''Preparation for response'''
*Trained staff
*Equipment and access
*Templates
*Exercising



<big>'''During an emergency'''</big>

*Managing resources available to you
*Working effectively with other agencies
*Building trust during the response
*Managing community expectations
*Streamlining the release of information
*What to post
*Correcting misinformation
*Sourcing information
**Managing the flow of incoming information
**Verifying, and integrating information from social media


<big>'''After an emergency'''</big>

*After action report
*Before the next emergency
*Building on your audience
*Capitalise on the event





'''Please note: Original document stored on project's server'''
|Is Archived=No
|Disaster Management Phase=Before, During, After
}}