Difference between revisions of "Social Media in an Emergency: A Best Practice Guide"

From LINKS Community Center
Jump to: navigation, search
Line 39: Line 39:
 
*  Take steps to build and maintain trust with your online community (if applicable)  
 
*  Take steps to build and maintain trust with your online community (if applicable)  
 
*  If you are using SM to disseminate information:  
 
*  If you are using SM to disseminate information:  
−
**‘‘Consider community expectations and tailor your response to meet these where appropriate or act to address unrealistic expectations''---''Establish your organization as a credible source of information early after the event and keep releasing''----‘‘Point to existing sources of official information where this is beneficial. D’‘not point to sources of information that are not credible at any stage''----‘‘Streamline the release of information – including through the use of templates and through labelling the reliability of information''----‘‘Consider what information the public needs to make informed decisions and steer the information released towards this''----‘‘Don’t go quiet''----‘‘Make use of the #mythbuster hashtag where appropriate''----‘‘Obtain sign-off from the Controller for sensitive information, streamlining this process where possible''----‘‘For Twitter, ensure popular hashtags are adopted and any that you do create are simple, short, relevant and obvious''----‘‘Where appropriate, name the source of your information''----‘‘Encourage sharing of messages among your online community''----‘‘Consider the risk reward benefit cost of releasing information and of shared misinformation (e.g. allow the community to self-correct where possible) ''
+
**Consider community expectations and tailor your response to meet these where appropriate or act to address unrealistic expectations**Establish your organization as a credible source of information early after the event and keep releasing**Point to existing sources of official information where this is beneficial. Do not point to sources of information that are not credible at any stage**Streamline the release of information – including through the use of templates and through labelling the reliability of information**Consider what information the public needs to make informed decisions and steer the information released towards this**Don’t go quiet**Make use of the #mythbuster hashtag where appropriate**Obtain sign-off from the Controller for sensitive information, streamlining this process where possible**For Twitter, ensure popular hashtags are adopted and any that you do create are simple, short, relevant and obvious''----‘‘Where appropriate, name the source of your information''----‘‘Encourage sharing of messages among your online community**Consider the risk reward benefit cost of releasing information and of shared misinformation (e.g. allow the community to self-correct where possible)  
 
* In relation to monitoring/managing incoming information:
 
* In relation to monitoring/managing incoming information:
 
‘‘Ensure Planning and Intelligence communicate clearly to Public Information Manager what information they require''----‘‘Develop a Collection Plan detailing what sources of information will be monitored and for what types of information''----‘‘Utilize traditional methods of collating, aggregating and releasing information where appropriate''----‘‘Utilize a monitoring template to aggregate and summarize gathered information''----‘‘Make use of analytic tools – ensure these are combined with people-based solutions''----‘‘Make use of online map/mashup tools to make information more easily visualized as a whole''
 
‘‘Ensure Planning and Intelligence communicate clearly to Public Information Manager what information they require''----‘‘Develop a Collection Plan detailing what sources of information will be monitored and for what types of information''----‘‘Utilize traditional methods of collating, aggregating and releasing information where appropriate''----‘‘Utilize a monitoring template to aggregate and summarize gathered information''----‘‘Make use of analytic tools – ensure these are combined with people-based solutions''----‘‘Make use of online map/mashup tools to make information more easily visualized as a whole''

Revision as of 17:33, 16 September 2022

Social Media in an Emergency: A Best Practice Guide

Source

Quick Facts

Publishing Organisation:
Wellington Region CDEM Group
Year:
2012
Languages:
English
Status:
Published
Covers Thematic
  • Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
  • Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
  • Social Media Team building Social Media team building comprises the member's roles and competences, training requirements, as well as financial and organizational prerequisites
  • Verification Verification is an extra or final bit of proof that establishes something is true.</br>To verify something is to make sure it's correct or true, so verification is an action that establishes the truth of something.</br></br>Source: https://www.vocabulary.com/dictionary/verification
    • Target audience
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
    • Audience experience level
  • Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery
  • During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
    • Synopsis

    No synopsis provided.

    Linked to


    This guide is based on the experience from CDEM-Groups (Civil Defence Emergency Management Groups) in New Zealand which are already using social media in crisis management. The focus of the guide is to provide practical advice for using social media during the response phase. The ‘readiness phase’ is only included where actions or decisions need to be made to plan for and prepare for the use of social media during an emergency. It includes a lot of additional sources and practical checklists.

    Retrieved from "https://links.communitycenter.eu/index.php?title=Social_Media_in_an_Emergency:_A_Best_Practice_Guide&oldid=6978"