Difference between revisions of "Social Media in Emergencies (Part of UNHCR Emergency Handbook)"

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'''Top Tips for Staff Using Social Media'''
 
'''Top Tips for Staff Using Social Media'''
 
* Think before you post and use common sense
 
* Think before you post and use common sense
−
'' ''
 
 
* Be aware that, when you share facts or opinions, it may be assumed that you endorse that information.
 
* Be aware that, when you share facts or opinions, it may be assumed that you endorse that information.
−
''Don't say anything online that you wouldn't be comfortable seeing quoted on CNN, being asked about by your mother, or justifying to your boss.''
+
**Don't say anything online that you wouldn't be comfortable seeing quoted on CNN, being asked about by your mother, or justifying to your boss.
 
* Be honest.
 
* Be honest.
−
'' Do not mislead or invite misinterpretation. If you did not witness an event, do not imply that you did. UNHCR's credibility may be at stake''.
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**Do not mislead or invite misinterpretation. If you did not witness an event, do not imply that you did. UNHCR's credibility may be at stake.
 
* Be accurate.
 
* Be accurate.
−
'' Outdated figures or erroneous information can spread rapidly on socialmedia. Always double-check your facts before posting.''
+
**Outdated figures or erroneous information can spread rapidly on socialmedia. Always double-check your facts before posting.
 
* Be clear.
 
* Be clear.
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'' If your post might be misinterpreted, find a clearer way to phrase your message.''
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**If your post might be misinterpreted, find a clearer way to phrase your message.
 
* Exercise discretion.
 
* Exercise discretion.
−
''Leave sensitive issues to personnel specifically authorized to speak on them. When in doubt, consult your supervisor.''
+
**Leave sensitive issues to personnel specifically authorized to speak on them. When in doubt, consult your supervisor.
 
* Respect confidentiality.
 
* Respect confidentiality.
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'' Do not share information that is not meant for external audiences, such as details that could compromise diplomacy or protection.''
+
**Do not share information that is not meant for external audiences, such as details that could compromise diplomacy or protection.
 
* Ensure safety and protection.
 
* Ensure safety and protection.
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'' Bear in mind that information you post, especially locations or personal details, could put you or others at risk.''
+
**Bear in mind that information you post, especially locations or personal details, could put you or others at risk.
 
* Show respect and seek consent.
 
* Show respect and seek consent.
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'' When you talk about, photograph or videotape people we protect and assist, strive to respect their dignity.''
+
**When you talk about, photograph or videotape people we protect and assist, strive to respect their dignity.
 
* Avoid taking sides.
 
* Avoid taking sides.
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'' UNHCR personnel must honor humanitarian principles, including impartiality, neutrality and independence. Refrain from making political statements that might compromise UNHCR's relationships with governments, partners or other stakeholders.''
+
**UNHCR personnel must honor humanitarian principles, including impartiality, neutrality and independence. Refrain from making political statements that might compromise UNHCR's relationships with governments, partners or other stakeholders.
 
* Stick with what you know.
 
* Stick with what you know.
−
'' When talking about UNHCR's work, focus on your own experiences and areas of expertise.''
+
**When talking about UNHCR's work, focus on your own experiences and areas of expertise.
  
  

Revision as of 18:01, 16 September 2022

Social Media in Emergencies (Part of UNHCR Emergency Handbook)

Source

Quick Facts

Publishing Organisation:
UNHCR
Year:
2020
Languages:
English
Status:
Published
Covers Thematic
  • Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/
  • Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
  • Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
    • Target audience
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
    • Audience experience level
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
    • Synopsis

    No synopsis provided.

    Linked to


    The guidelines cover the use of social media for communication with the general public by UNHCR staff working in crisis situations. Contains a brief overview of key considerations, best practices and more.

    Retrieved from "https://links.communitycenter.eu/index.php?title=Social_Media_in_Emergencies_(Part_of_UNHCR_Emergency_Handbook)&oldid=6991"