Social Media in Emergencies (Part of UNHCR Emergency Handbook)

  UNHCR
  English
  2020
  Practitioners
  Published
  During
  Community management, Content creation, Social Media Team building
  Starter
  https://emergency.unhcr.org/entry/29319/social-media-in-emergencies
  
  No 
  Facebook, Twitter, Instagram, YouTube
  

View all Guidelines

Created: 3 February 2022
Last edited: 31 January 2023

Social Media in Emergencies (Part of UNHCR Emergency Handbook)

Source

Quick Facts

Publishing Organisation:

UNHCR

Year:

2020

Languages:

English

Status:

Published

Covers Thematic

Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/

Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation

Social Media Team building Social Media team building comprises the member's roles and competences, training requirements, as well as financial and organizational prerequisites

Target audience

Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...

Audience experience level

Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf

Disaster Management Phase

During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response

Synopsis

No synopsis provided.

Linked to

• Technologies
None. See all Technologies.
• Use Cases
None. See all Use Cases.

The guidelines cover the use of social media for communication with the general public. Primarily seems to be directed towards UN staff working in crisis situations. Contains a brief overview of key considerations, best practices and more.