Difference between revisions of "Social-Media best practices"

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|Language=Dutch, English
 
|Language=Dutch, English
 
|Year Published=2022
 
|Year Published=2022
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|Target Audience=Civil Society, Practitioners, Researchers
+
|Target Audience=Businesses, Civil Society, Practitioners, Researchers
 
|Status=Published
 
|Status=Published
−
|Disaster Management Phase=Before
+
|Covers Thematic=Social Media Strategy
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|Covers Thematic=Community management, Content creation, Social Media Strategy, Technologies
 
 
|Audience Experience Level=Starter
 
|Audience Experience Level=Starter
 
|Source Website=https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22nl.pdf
 
|Source Website=https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22nl.pdf
−
|Abstract=The 10 Best Practices
+
|Synopsis=''' 10 Best practices'''
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1. Establish clear and measurable social media goals
+
* 1. Stel duidelijke en meetbare social media doelstellingen op
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2. Get to know your audience as well as you can
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* 2. Leer je doelgroepen zo goed mogelijk kennen
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3. Choose the right social media platforms
+
* 3. Kies de juiste social media platformen
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4. Brand your social media profiles
+
* 4. Brand je social media profielen
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5. Become friends with your audience
+
* 5. Word vrienden met je publiek
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6. Use the correct formats for social media posts
+
* 6. Gebruik de juiste afmetingen voor social posts
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7. Take a different approach on each platform
+
* 7. Benader ieder platform op een andere manier
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8. Use the correct tools
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* 8. Gebruik de juiste tools
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9. Post at the right time
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* 9. Post op het juiste moment
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10. Keep an eye on the competition
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* 10. Houd de concurrentie in de gaten
 +
 
 +
 
 +
''The guideline is also available in English
 +
https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22eng.pdf''
 +
 
 +
'''The 10 Best Practices'''
 +
*1. Establish clear and measurable social media goals
 +
*2. Get to know your audience as well as you can
 +
*3. Choose the right social media platforms
 +
*4. Brand your social media profiles
 +
*5. Become friends with your audience
 +
*6. Use the correct formats for social media posts
 +
*7. Take a different approach on each platform
 +
*8. Use the correct tools
 +
*9. Post at the right time
 +
*10. Keep an eye on the competition
 +
 
 +
 
 +
''Also the Social Media Strategy of the university is available
 +
https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-strategy22eng.pdf''
 
|Is Archived=No
 
|Is Archived=No
 +
|Disaster Management Phase=Before
 
|Data Sources=Facebook, TikTok, Twitter, Instagram, LinkedIn, YouTube
 
|Data Sources=Facebook, TikTok, Twitter, Instagram, LinkedIn, YouTube
 
}}
 
}}
−
10 Best Practices intended to help when starting with Social Media. Although the tips are meant for members of the university they are also useful advice for practitioners and the civil society.
 
−
The guideline is also available in English
 
−
https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22eng.pdf
 
−
Also the Social Media Strategy of the university is available
 
−
https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-strategy22eng.pdf
 

Latest revision as of 21:30, 2 August 2023

Social-Media best practices

Source

Quick Facts

Publishing Organisation:
University Groningen
Year:
2022
Primary Target Country:
Netherlands
Languages:
Dutch, English
Status:
Published
Covers Thematic
  • Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
    • Target audience
  • Businesses companies, local business networks, solution providers, suppliers of goods and services
  • Civil Society Civil society is a target group in LINKS which comprises citizens, civil society organizations, educational institutions, vulnerable groups, social movement organizations
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
  • Researchers research institutions and scientific communities
    • Audience experience level
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
    • Synopsis

    10 Best practices

    • 1. Stel duidelijke en meetbare social media doelstellingen op
    • 2. Leer je doelgroepen zo goed mogelijk kennen
    • 3. Kies de juiste social media platformen
    • 4. Brand je social media profielen
    • 5. Word vrienden met je publiek
    • 6. Gebruik de juiste afmetingen voor social posts
    • 7. Benader ieder platform op een andere manier
    • 8. Gebruik de juiste tools
    • 9. Post op het juiste moment
    • 10. Houd de concurrentie in de gaten


    The guideline is also available in English https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22eng.pdf

    The 10 Best Practices

    • 1. Establish clear and measurable social media goals
    • 2. Get to know your audience as well as you can
    • 3. Choose the right social media platforms
    • 4. Brand your social media profiles
    • 5. Become friends with your audience
    • 6. Use the correct formats for social media posts
    • 7. Take a different approach on each platform
    • 8. Use the correct tools
    • 9. Post at the right time
    • 10. Keep an eye on the competition


    Also the Social Media Strategy of the university is available https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-strategy22eng.pdf

    Linked to


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