Difference between revisions of "Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice"

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This study examined the content of 104 scientific papers based on advice made by researchers to emergency organizations on how to use social media in crisis situations. As a result, 5 lessons learned were identified, discussed and presented.
 
This study examined the content of 104 scientific papers based on advice made by researchers to emergency organizations on how to use social media in crisis situations. As a result, 5 lessons learned were identified, discussed and presented.
 +
Lesson 1: Effective social media crisis communication is about using the potential for dialogue and choosing the right message, source and timing
 +
Lesson 2: Effective social media crisis communication is about being prepared, understanding social media logic, and making friends before you need them
 +
Lesson 3: Effective social media crisis communication is about using social media for monitoring
 +
Lesson 4: Effective social media crisis communication is still about prioritizing traditional media

Revision as of 13:23, 1 September 2022

Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice

Source

Quick Facts

Publishing Organisation:
Mats Eriksson
Year:
2018
Languages:
English
Status:
Published
Covers Thematic
  • Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
  • Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
    • Target audience
  • Researchers research institutions and scientific communities
    • Audience experience level
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
  • During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
    • Synopsis

    No synopsis provided.

    Linked to


    This study examined the content of 104 scientific papers based on advice made by researchers to emergency organizations on how to use social media in crisis situations. As a result, 5 lessons learned were identified, discussed and presented. Lesson 1: Effective social media crisis communication is about using the potential for dialogue and choosing the right message, source and timing Lesson 2: Effective social media crisis communication is about being prepared, understanding social media logic, and making friends before you need them Lesson 3: Effective social media crisis communication is about using social media for monitoring Lesson 4: Effective social media crisis communication is still about prioritizing traditional media

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