Difference between revisions of "Innovative Uses of Social Media in Emergency Management"
From LINKS Community Center
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**Identify desired social media channels and processes | **Identify desired social media channels and processes | ||
* Establish and adopt policies | * Establish and adopt policies | ||
+ | **Develop overarching documents that provide guidance to emergency managers for the effective use of social media | ||
+ | **Implement policies that help foster leadership support and sustainable strategies | ||
* Establish a Social Media Presence | * Establish a Social Media Presence | ||
+ | **Establish accounts on popular social media platforms and become familiar with the online culture by sustaining an active presence
**Establish a complementary mix of social media | ||
+ | **Engage with the community in advance through social media and recommend standard hashtags | ||
* Manage Expectations | * Manage Expectations | ||
+ | **Engage early and often with the public to help set realistic expectations during emergencies
| ||
+ | **Disclose the source, type, and frequency of official emergency communications
| ||
* Establish a concept of operations | * Establish a concept of operations | ||
+ | **Determine how social media will be managed during emergencies
| ||
+ | **Establish training and staffing plans to allocate more resources to social media monitoring during an incident | ||
+ | **Incorporate social media strategies into emergency management exercises | ||
* Distribute timely and frequent updates | * Distribute timely and frequent updates | ||
+ | **Pre-engage the public to increase visibility and credibility by posting regular updates during all phases of emergencies and during times of non-emergencies | ||
* Coordinate with partnering organisations | * Coordinate with partnering organisations | ||
+ | **Partner with other organizations to coordinate consistent key messages | ||
+ | **Set up a central online source for emergency-related information from a variety of official sources
| ||
+ | **Coordinate social media efforts regionally
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* Actively monitor Social Media Content | * Actively monitor Social Media Content | ||
+ | **Monitor conversations on popular social networks | ||
+ | **Engage with community members by responding to questions and comments and providing clarification | ||
* Evaluate public information | * Evaluate public information | ||
+ | **Monitor social media channels to assess the manner in which official messages are being received | ||
+ | **Quickly correct any misperceptions or inaccurate rumors | ||
+ | **Use social media management tools to track, analyze, and document messages | ||
* Utilize maps to increase visual context | * Utilize maps to increase visual context | ||
+ | **Use mashups and location services such as crisis maps to provide visual and spatial viewing of social media content | ||
+ | **Include layered map data such as evacuation zones and shelter locations | ||
+ | **Allow community members to submit damage reports containing photos, videos, and eyewitness accounts relating to the emergency response | ||
* Engage with Digital Volunteers Organizations and Virtual Operations Support Teams (VOST) | * Engage with Digital Volunteers Organizations and Virtual Operations Support Teams (VOST) | ||
+ | **Enlist digital volunteer communities to help satisfy demand for information when in-house resources are taxed | ||
+ | **Use a VOST to monitor sites, spot trends, and seek and disseminate information | ||
* Improve Community Awareness | * Improve Community Awareness | ||
+ | **Engage in community discussions and follow relevant hashtags in order to build and maintain better awareness for the Whole Community | ||
+ | **Include collaborative dialogue about hardships, consequences, and developing safety concerns | ||
* Plan for loss of connectivity | * Plan for loss of connectivity | ||
+ | **Ensure the network infrastructure is robust and able to handle peak demands during disasters | ||
+ | **Establish a contingency plan that can mitigate loss of power and connectivity | ||
* Engage with community members after an incident | * Engage with community members after an incident | ||
+ | **Seek feedback from community members to help assess the usefulness and frequency of information shared through social media | ||
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Revision as of 16:05, 20 September 2022
Created: 27 January 2022
Last edited: 3 August 2023
Last edited: 3 August 2023
Quick Facts
Publishing Organisation:
Science and Technology Directorate of the United States Department of Homeland SecurityYear:
2013Primary Target Country:
United States of AmericaLanguages:
EnglishCovers Thematic
Target audience
Audience experience level
Disaster Management Phase
Synopsis
No synopsis provided.
Linked to
- Technologies
- Use Cases
-
None. See all Technologies.
- None. See all Use Cases.
Not a guideline as such but an assessment and validation report on the innovative use of social media in emergency management. Contains a list of best-practices for implementation of SM in emergency management as well as a short literature review, list of different social media 'types' and six case studies of innovative use of social media.