Difference between revisions of "Innovative Uses of Social Media in Emergency Management"

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**Identify desired social media channels and processes  
 
**Identify desired social media channels and processes  
 
* Establish and adopt policies
 
* Establish and adopt policies
 +
**Develop overarching documents that provide guidance to emergency managers for the effective use of social media
 +
**Implement policies that help foster leadership support and sustainable strategies
 
* Establish a Social Media Presence
 
* Establish a Social Media Presence
 +
**Establish accounts on popular social media platforms and become familiar with the online culture by sustaining an active presence 
**Establish a complementary mix of social media
 +
**Engage with the community in advance through social media and recommend standard hashtags
 
* Manage Expectations
 
* Manage Expectations
 +
**Engage early and often with the public to help set realistic expectations during emergencies 

 +
**Disclose the source, type, and frequency of official emergency communications 

 
* Establish a concept of operations
 
* Establish a concept of operations
 +
**Determine how social media will be managed during emergencies 

 +
**Establish training and staffing plans to allocate more resources to social media monitoring during an incident
 +
**Incorporate social media strategies into emergency management exercises
 
* Distribute timely and frequent updates
 
* Distribute timely and frequent updates
 +
**Pre-engage the public to increase visibility and credibility by posting regular updates during all phases of emergencies and during times of non-emergencies
 
* Coordinate with partnering organisations
 
* Coordinate with partnering organisations
 +
**Partner with other organizations to coordinate consistent key messages
 +
**Set up a central online source for emergency-related information from a variety of official sources 

 +
**Coordinate social media efforts regionally 

 
* Actively monitor Social Media Content
 
* Actively monitor Social Media Content
 +
**Monitor conversations on popular social networks
 +
**Engage with community members by responding to questions and comments and providing clarification
 
* Evaluate public information
 
* Evaluate public information
 +
**Monitor social media channels to assess the manner in which official messages are being received
 +
**Quickly correct any misperceptions or inaccurate rumors
 +
**Use social media management tools to track, analyze, and document messages
 
* Utilize maps to increase visual context
 
* Utilize maps to increase visual context
 +
**Use mashups and location services such as crisis maps to provide visual and spatial viewing of social media content
 +
**Include layered map data such as evacuation zones and shelter locations
 +
**Allow community members to submit damage reports containing photos, videos, and eyewitness accounts relating to the emergency response
 
* Engage with Digital Volunteers Organizations and Virtual Operations Support Teams (VOST)
 
* Engage with Digital Volunteers Organizations and Virtual Operations Support Teams (VOST)
 +
**Enlist digital volunteer communities to help satisfy demand for information when in-house resources are taxed
 +
**Use a VOST to monitor sites, spot trends, and seek and disseminate information
 
* Improve Community Awareness
 
* Improve Community Awareness
 +
**Engage in community discussions and follow relevant hashtags in order to build and maintain better awareness for the Whole Community
 +
**Include collaborative dialogue about hardships, consequences, and developing safety concerns
 
* Plan for loss of connectivity
 
* Plan for loss of connectivity
 +
**Ensure the network infrastructure is robust and able to handle peak demands during disasters
 +
**Establish a contingency plan that can mitigate loss of power and connectivity
 
* Engage with community members after an incident
 
* Engage with community members after an incident
 +
**Seek feedback from community members to help assess the usefulness and frequency of information shared through social media
 
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􏰖 􏰊􏰉􏰈􏰍􏰎􏰄􏰗􏰘 􏰉􏰈􏰐􏰄􏰒􏰈􏰉 􏰐􏰂􏰃􏰄􏰅􏰆 􏰋􏰈􏰉􏰄􏰅 􏰃􏰏􏰅􏰍􏰍􏰈􏰆􏰐 􏰅􏰍􏰉 􏰌􏰒􏰂􏰃􏰈􏰐􏰐􏰈􏰐
 
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􏰑􏰈􏰓􏰈􏰆􏰂􏰌 􏰅 􏰁􏰎􏰒􏰅􏰎􏰈􏰔􏰄􏰃 􏰕􏰆

Revision as of 16:05, 20 September 2022

Innovative Uses of Social Media in Emergency Management

Source

Quick Facts

Publishing Organisation:
Science and Technology Directorate of the United States Department of Homeland Security
Year:
2013
Primary Target Country:
United States of America
Languages:
English
Covers Thematic
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
  • Crowdsourcing Describes a distributed problem-solving model where the task of solving a challenge or developing an idea get “outsourced” to a crowd. It implies tapping into “the wisdom of the crowd”.</br></br>Source:DRS Glossary v2.0 LINKS 181220.xlsx
  • Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
  • Technologies Software for interaction with, within or among communities in case of a disaster and for analysis of these interactions
    • Target audience
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
    • Audience experience level
  • Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery
  • During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
    • Synopsis

    No synopsis provided.

    Linked to


    Not a guideline as such but an assessment and validation report on the innovative use of social media in emergency management. Contains a list of best-practices for implementation of SM in emergency management as well as a short literature review, list of different social media 'types' and six case studies of innovative use of social media.

    Retrieved from "https://links.communitycenter.eu/index.php?title=Innovative_Uses_of_Social_Media_in_Emergency_Management&oldid=7140"