|
|
| Line 25: |
Line 25: |
| | * ''An internal communication plan for employees.'' | | * ''An internal communication plan for employees.'' |
| | * ''An approval process for your response strategy.'' | | * ''An approval process for your response strategy.'' |
| | + | |
| | | | |
| | '''Social media crisis communications plan template''' | | '''Social media crisis communications plan template''' |
| Line 30: |
Line 31: |
| | Get a social media crisis communications plan in place while everything is business-as-usual. That way, you’ll be able to jump into action ASAP when life goes sideways. We’re here to help you get started with a crisis communication plan template for social media. | | Get a social media crisis communications plan in place while everything is business-as-usual. That way, you’ll be able to jump into action ASAP when life goes sideways. We’re here to help you get started with a crisis communication plan template for social media. |
| | | | |
| − | * ''Assess potential crises | + | * ''Assess potential crises'' |
| − | * Potential questions and responses | + | * ''Potential questions and responses'' |
| − | * Posting outlets and schedules | + | * ''Posting outlets and schedules'' |
| − | * Task assignments | + | * ''Key stakeholders'' |
| − | * Key stakeholders
| + | *'' Guidelines for social media'' |
| − | * Guidelines for social media'' | |
| | |Is Archived=No | | |Is Archived=No |
| | |Data Sources=Twitter, Instagram | | |Data Sources=Twitter, Instagram |
Revision as of 18:09, 15 September 2022
Created: 14 December 2021
Last edited: 14 August 2023
How to Use Social Media for Crisis Communications and Emergency Management
Quick Facts
Publishing Organisation:
Hootsuite
Year:
2020
Languages:
English
Status:
Published
Covers Thematic
Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/
Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
Technologies Software for interaction with, within or among communities in case of a disaster and for analysis of these interactions
Target audience
Businesses companies, local business networks, solution providers, suppliers of goods and services
Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies
Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
Disaster Management Phase
During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
Synopsis
No synopsis provided.
In this post we’re taking a look at social media best practices during a real-world crisis or emergency. That is, strategy and tactics for challenging times—earthquakes, hurricanes, wildfires, massacres, pandemics, economic collapse.
