Difference between revisions of "How to Use Social Media for Crisis Communications and Emergency Management"
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|Target Audience=Businesses, Policy Makers, Practitioners | |Target Audience=Businesses, Policy Makers, Practitioners | ||
|Status=Published | |Status=Published | ||
− | + | |Covers Thematic=Crisis communication, Social Media Strategy, Social Media Team | |
− | |Covers Thematic= | ||
|Audience Experience Level=Starter | |Audience Experience Level=Starter | ||
|Source Website=https://blog.hootsuite.com/social-media-crisis-communication/ | |Source Website=https://blog.hootsuite.com/social-media-crisis-communication/ | ||
− | | | + | |Synopsis='''The role of social media in crisis communications''' |
− | + | ||
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During a crisis, social media can help brands: | During a crisis, social media can help brands: | ||
* ''Communicate updates to your audience;'' | * ''Communicate updates to your audience;'' | ||
* ''Support people who need help or information;'' | * ''Support people who need help or information;'' | ||
* ''Listen and learn about current events and what people need from your brand.'' | * ''Listen and learn about current events and what people need from your brand.'' | ||
+ | |||
* '''Tips for communicating on social media during a crisis or emergency''' | * '''Tips for communicating on social media during a crisis or emergency''' | ||
− | *''' | + | |
− | + | Make sure your social media policy includes the following: | |
+ | * ''An up-to-date emergency contact list. Not just your social media team but legal advisors and executive decision-makers, too.'' | ||
+ | * ''Guidance on accessing social account credentials. Where is that information, and how can someone find it?'' | ||
+ | * ''Guidelines for identifying the scope of the crisis (i.e., is it global or local, does it affect your operations, does it affect your customers, and to what extent?)'' | ||
+ | * ''An internal communication plan for employees.'' | ||
+ | * ''An approval process for your response strategy.'' | ||
+ | |||
+ | |||
+ | '''Social media crisis communications plan template''' | ||
+ | |||
+ | Get a social media crisis communications plan in place while everything is business-as-usual. That way, you’ll be able to jump into action ASAP when life goes sideways. get started with a crisis communication plan template for social media. | ||
+ | |||
+ | * ''Assess potential crises'' | ||
+ | * ''Potential questions and responses'' | ||
+ | * ''Posting outlets and schedules'' | ||
+ | * ''Key stakeholders'' | ||
+ | * '' Guidelines for social media'' | ||
|Is Archived=No | |Is Archived=No | ||
+ | |Technologies=Hootsuite | ||
+ | |Disaster Management Phase=Before, During | ||
|Data Sources=Twitter, Instagram | |Data Sources=Twitter, Instagram | ||
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}} | }} | ||
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Latest revision as of 13:56, 14 August 2023
Created: 14 December 2021
Last edited: 14 August 2023
Last edited: 14 August 2023
Quick Facts
Publishing Organisation:
HootsuiteYear:
2020Languages:
EnglishStatus:
PublishedCovers Thematic
Target audience
Audience experience level
Disaster Management Phase
Synopsis
The role of social media in crisis communications
During a crisis, social media can help brands:
- Communicate updates to your audience;
- Support people who need help or information;
- Listen and learn about current events and what people need from your brand.
- Tips for communicating on social media during a crisis or emergency
Make sure your social media policy includes the following:
- An up-to-date emergency contact list. Not just your social media team but legal advisors and executive decision-makers, too.
- Guidance on accessing social account credentials. Where is that information, and how can someone find it?
- Guidelines for identifying the scope of the crisis (i.e., is it global or local, does it affect your operations, does it affect your customers, and to what extent?)
- An internal communication plan for employees.
- An approval process for your response strategy.
Social media crisis communications plan template
Get a social media crisis communications plan in place while everything is business-as-usual. That way, you’ll be able to jump into action ASAP when life goes sideways. get started with a crisis communication plan template for social media.
- Assess potential crises
- Potential questions and responses
- Posting outlets and schedules
- Key stakeholders
- Guidelines for social media
Linked to
- Technologies
- Use Cases
- None. See all Use Cases.