Difference between revisions of "How to Use Social Media for Crisis Communications and Emergency Management"

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|Target Audience=Businesses, Policy Makers, Practitioners
 
|Target Audience=Businesses, Policy Makers, Practitioners
 
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|Covers Thematic=Content creation, Crisis communication, Social Media Strategy, Social Media Team
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|Covers Thematic=Crisis communication, Social Media Strategy, Social Media Team
 
|Audience Experience Level=Starter, Intermediate
 
|Audience Experience Level=Starter, Intermediate
 
|Source Website=https://blog.hootsuite.com/social-media-crisis-communication/
 
|Source Website=https://blog.hootsuite.com/social-media-crisis-communication/
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* '' Guidelines for social media''
 
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|Data Sources=Twitter, Instagram
 
 
|Technologies=Hootsuite
 
|Technologies=Hootsuite
 
|Disaster Management Phase=During
 
|Disaster Management Phase=During
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|Data Sources=Twitter, Instagram
 
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Revision as of 12:49, 9 August 2023

How to Use Social Media for Crisis Communications and Emergency Management

Source

Quick Facts

Publishing Organisation:
Hootsuite
Year:
2020
Languages:
English
Status:
Published
Covers Thematic
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
  • Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
  • Social Media Team Social Media team building comprises the member's roles and competences, training requirements, as well as financial and organizational prerequisites
    • Target audience
  • Businesses companies, local business networks, solution providers, suppliers of goods and services
  • Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
    • Audience experience level
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
  • Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
    • Synopsis

    The role of social media in crisis communications

    During a crisis, social media can help brands:

    • Communicate updates to your audience;
    • Support people who need help or information;
    • Listen and learn about current events and what people need from your brand.


    • Tips for communicating on social media during a crisis or emergency

    Make sure your social media policy includes the following:

    • An up-to-date emergency contact list. Not just your social media team but legal advisors and executive decision-makers, too.
    • Guidance on accessing social account credentials. Where is that information, and how can someone find it?
    • Guidelines for identifying the scope of the crisis (i.e., is it global or local, does it affect your operations, does it affect your customers, and to what extent?)
    • An internal communication plan for employees.
    • An approval process for your response strategy.


    Social media crisis communications plan template

    Get a social media crisis communications plan in place while everything is business-as-usual. That way, you’ll be able to jump into action ASAP when life goes sideways. get started with a crisis communication plan template for social media.

    • Assess potential crises
    • Potential questions and responses
    • Posting outlets and schedules
    • Key stakeholders
    • Guidelines for social media

    Linked to


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