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| |Audience Experience Level=Intermediate, Starter | | |Audience Experience Level=Intermediate, Starter |
| |Source Website=https://www.iso.org/standard/50066.html | | |Source Website=https://www.iso.org/standard/50066.html |
− | |Abstract=Having effective communication among organizations and with the public are important aspects of emergency management. | + | |Abstract=This document provides guidance on how social media can be integrated into communication in emergency management. |
− | It is important that organizations recognize the potential benefits and threats inherent when using social media in their communication strategy, including crisis communication. Social media can improve situational awareness and communication capability and help citizens support each other during an emergency or crisis. Social media can also spread inaccurate information regarding an incident and the response to an incident. Organizations that have the capability to monitor and use social media can take advantage of the potential benefits and counteract the potential negative consequences that can arise from social media. | + | |
| + | * Having effective communication among organizations and with the public are important aspects of emergency management. |
| + | * It is important that organizations recognize the potential benefits and threats inherent when using social media in their communication strategy, including crisis communication. |
| + | * Social media can improve situational awareness and communication capability and help citizens support each other during an emergency or crisis. |
| + | * Social media can also spread inaccurate information regarding an incident and the response to an incident. |
| + | * Organizations that have the capability to monitor and use social media can take advantage of the potential benefits and counteract the potential negative consequences that can arise from social media. |
| | | |
− | This document provides guidance on how social media can be integrated into communication in emergency management.
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| | | |
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Revision as of 17:54, 15 September 2022
Created: 25 August 2022
Last edited: 16 January 2023
Guidelines for the use of social media in emergencies (ISO 22329:2021)
Quick Facts
Publishing Organisation:
ISO/TC 292 Security and resilience
Year:
2021
Languages:
English
Status:
Published
Covers Thematic
Legal/Standards Legal Requirement means any federal, state, local, municipal, foreign or other law, statute, constitute, principle of common law, resolution, ordinance, code, edict, decree, rule, regulation, ruling or requirement issued, enacted, adopted, promulgated, implemented or otherwise put into effect by or under the authority of any Governmental Body. </br></br>Source: https://www.lawinsider.com/dictionary/legal-requirement</br></br>Standards are voluntary documents that set out specifications, procedures and guidelines that aim to ensure products, services, and systems are safe, consistent, and reliable. They cover a variety of subjects, including consumer products and services, the environment, construction, energy and water utilities, and more.</br></br>Source: https://www.standards.org.au/standards-development/what-is-standard
Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
Target audience
Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies
Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
Disaster Management Phase
After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery
Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
Synopsis
No synopsis provided.
This document gives guidance on the use of social media in emergency management. It gives guidance on how organizations and the public can use, and interact through, social media before, during and after an incident as well as how social media can support the work of emergency services.
This document is applicable to governmental and non-governmental organizations involved in emergency management and crisis communication.