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| | |Audience Experience Level=Intermediate, Starter | | |Audience Experience Level=Intermediate, Starter |
| | |Source Website=http://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf | | |Source Website=http://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf |
| − | |Abstract='''Guidelines for citizens''' | + | |Abstract='''Guidelines for emergency services & public authorities''' |
| | + | |
| | + | '''Prepare to start using social media'' |
| | + | * Consider the legal implications |
| | + | * Consider the needs in human and financial resources |
| | + | * Prepare a social media strategy |
| | + | * Clearly communicate the social media strategy and provide staff training |
| | + | * Explore what Information Communication Technology (ICT) tools are available for social media monitoring and analysis |
| | + | * Use of apps for direct communication (Authorities-to-Citizens and Citizens-to-Authorities) |
| | + | * Plan the next steps to start using social media |
| | + | |
| | + | |
| | + | '''Before an emergency''' |
| | + | * Provide information about your organization, its operations and emergency prevention and preparation |
| | + | * Raise awareness on the use of social media |
| | + | * Use of ICT tools for social media monitoring and analysis |
| | + | * Team up with other groups and organizations |
| | + | * Publish alerts for the risk of an upcoming emergency |
| | + | |
| | + | |
| | + | '''During an emergency''' |
| | + | * Understand how social media is used by citizens during emergencies |
| | + | * Establish communication with the public |
| | + | * Request information from the public |
| | + | * Use of ICT tools for social media monitoring and analysis |
| | + | * Respond to false information and rumors |
| | + | * Collaborate with emergent group initiatives |
| | + | |
| | + | |
| | + | '''After an emergency''' |
| | + | * Continue the communication with the citizens |
| | + | * Evaluate your social media use during the emergency |
| | + | |
| | + | |
| | + | |
| | + | '''Guidelines for citizens''' |
| | | | |
| | '''General Aspects while using social media''' | | '''General Aspects while using social media''' |
Created: 3 December 2021
Last edited: 14 August 2023
EmerGent - Guidelines to increase the benefit of social media in emergencies
Quick Facts
Publishing Organisation:
EmerGent FP7 Project
Year:
2017
Languages:
English
Status:
Published
Covers Thematic
Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
Legal/Standards Legal Requirement means any federal, state, local, municipal, foreign or other law, statute, constitute, principle of common law, resolution, ordinance, code, edict, decree, rule, regulation, ruling or requirement issued, enacted, adopted, promulgated, implemented or otherwise put into effect by or under the authority of any Governmental Body. </br></br>Source: https://www.lawinsider.com/dictionary/legal-requirement</br></br>Standards are voluntary documents that set out specifications, procedures and guidelines that aim to ensure products, services, and systems are safe, consistent, and reliable. They cover a variety of subjects, including consumer products and services, the environment, construction, energy and water utilities, and more.</br></br>Source: https://www.standards.org.au/standards-development/what-is-standard
Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
Social Media Team building Social Media team building comprises the member's roles and competences, training requirements, as well as financial and organizational prerequisites
VOST Virtual Operations Support Team</br></br>Experts in dealing with social media, the acquisition, processing and presentation of digital information. They can search through and check images, videos and text contributions on various platforms for relevant facts and prepare the information for the responsible authorities, e.g. separate important from unimportant or incorrect information.
Target audience
Civil Society Civil society is a target group in LINKS which comprises citizens, civil society organizations, educational institutions, vulnerable groups, social movement organizations
Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
Researchers research institutions and scientific communities
Disaster Management Phase
After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery
Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
Synopsis
No synopsis provided.
Recommended reading:
A set of guidelines mainly intended for emergency services & public authorities how to communicate in social media and help to decrease the uncertainty with this new, changing and maybe unfamiliar medium. Data protection is also addressed.
