EmerGent - Guidelines to increase the benefit of social media in emergencies

  EmerGent FP7 Project
  English
  2017
  Civil Society, Practitioners, Researchers
  Published
  After, Before, During
  Content creation, Legal/Standards, Social Media Strategy, Social Media Team building, VOST
  Intermediate, Starter
  http://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529 D7.3 Guidelines to increase the benefit of social media EmerGent.pdf
  
  No 
  
  

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Created: 3 December 2021
Last edited: 14 August 2023

EmerGent - Guidelines to increase the benefit of social media in emergencies

Source

Quick Facts

Publishing Organisation:

EmerGent FP7 Project

Year:

2017

Languages:

English

Status:

Published

Covers Thematic

Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation

Legal/Standards Legal Requirement means any federal, state, local, municipal, foreign or other law, statute, constitute, principle of common law, resolution, ordinance, code, edict, decree, rule, regulation, ruling or requirement issued, enacted, adopted, promulgated, implemented or otherwise put into effect by or under the authority of any Governmental Body. </br></br>Source: https://www.lawinsider.com/dictionary/legal-requirement</br></br>Standards are voluntary documents that set out specifications, procedures and guidelines that aim to ensure products, services, and systems are safe, consistent, and reliable. They cover a variety of subjects, including consumer products and services, the environment, construction, energy and water utilities, and more.</br></br>Source: https://www.standards.org.au/standards-development/what-is-standard

Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan

Social Media Team building Social Media team building comprises the member's roles and competences, training requirements, as well as financial and organizational prerequisites

VOST Virtual Operations Support Team</br></br>Experts in dealing with social media, the acquisition, processing and presentation of digital information. They can search through and check images, videos and text contributions on various platforms for relevant facts and prepare the information for the responsible authorities, e.g. separate important from unimportant or incorrect information.

Target audience

Civil Society Civil society is a target group in LINKS which comprises citizens, civil society organizations, educational institutions, vulnerable groups, social movement organizations

Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...

Researchers research institutions and scientific communities

Audience experience level

Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf

Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf

Disaster Management Phase

After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery

Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention

During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response

Synopsis

No synopsis provided.

Linked to

• Technologies
None. See all Technologies.
• Use Cases
• Tornado in Paderborn

Recommended reading:

A set of guidelines mainly intended for emergency services & public authorities how to communicate in social media and help to decrease the uncertainty with this new, changing and maybe unfamiliar medium. Data protection is also addressed.