Difference between revisions of "Dienstanweisung zur Nutzung von sozialen Medien in der Öffentlichkeitsarbeit der Thüringer Polizei"

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|Synopsis='''Primärziel der Dienstanweisung'''
 
|Synopsis='''Primärziel der Dienstanweisung'''
 
* Die dauerhafte Integration der Social Media-Kanäle in die tägliche und einsatzbegleitende Öffentlichkeitsarbeit.  
 
* Die dauerhafte Integration der Social Media-Kanäle in die tägliche und einsatzbegleitende Öffentlichkeitsarbeit.  
 +
  
 
'''Ziele'''
 
'''Ziele'''

Revision as of 11:58, 5 June 2023

Dienstanweisung zur Nutzung von sozialen Medien in der Öffentlichkeitsarbeit der Thüringer Polizei

Source

Quick Facts

Publishing Organisation:
Landespolizeidirektion Thüringen
Year:
2018
Primary Target Country:
Germany
Languages:
German
Status:
Published
Covers Thematic
  • Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/
  • Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
  • Legal/Standards Legal Requirement means any federal, state, local, municipal, foreign or other law, statute, constitute, principle of common law, resolution, ordinance, code, edict, decree, rule, regulation, ruling or requirement issued, enacted, adopted, promulgated, implemented or otherwise put into effect by or under the authority of any Governmental Body. </br></br>Source: https://www.lawinsider.com/dictionary/legal-requirement</br></br>Standards are voluntary documents that set out specifications, procedures and guidelines that aim to ensure products, services, and systems are safe, consistent, and reliable. They cover a variety of subjects, including consumer products and services, the environment, construction, energy and water utilities, and more.</br></br>Source: https://www.standards.org.au/standards-development/what-is-standard
  • Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
  • Social Media Team Social Media team building comprises the member's roles and competences, training requirements, as well as financial and organizational prerequisites
    • Target audience
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
    • Audience experience level
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
    • Synopsis

    Primärziel der Dienstanweisung

    • Die dauerhafte Integration der Social Media-Kanäle in die tägliche und einsatzbegleitende Öffentlichkeitsarbeit.


    Ziele

    • Erhöhung der Reichweite polizeilicher Informationen an die Öffentlichkeit
      • beispielsweise Warnhinweise und Fahndungsaufrufe
    • zielgerichtete und schnelle Information der Bürger durch lageorientierte Steuerung relevanter Inhalte
      • beispielsweise: Präventionskampagnen
    • (Rück-) Gewinnung der Deutungshoheit zu polizeilichen Sachverhalten
    • Erhöhung der Akzeptanz polizeilicher Maßnahmen
    • spezifische Auswertung der Userbeiträge und Nutzung zur polizeilichen Lagebewertung
    • verbesserte Kommunikation mit Berufsbewerbern / Nachwuchswerbung
    • zielgruppenorientierte und -angepasste Kommunikationsweise
    • Verbesserung des Images der Polizei
    • ungefilterte Steuerung von Medieninformationen an Bürgerinnen und Bürger
    • Begleitung von Einsatzlagen in taktischen Belangen (z. B. Absperr- und Verkehrsmaß- nahmen)

    Linked to


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