Difference between revisions of "Communicating in a Crisis - Risk communication for Public Officials"

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* A brief orientation and perspective on the media for public officials, including discussion of how the media thinks and works, and on the public as the end-recipient of information
 
* A brief orientation and perspective on the media for public officials, including discussion of how the media thinks and works, and on the public as the end-recipient of information
 
* Techniques for responding to and cooperating with the media in conveying information and delivering messages before, during, and after a public health crisis
 
* Techniques for responding to and cooperating with the media in conveying information and delivering messages before, during, and after a public health crisis

Revision as of 15:07, 20 December 2022

Communicating in a Crisis - Risk communication for Public Officials

Source

Quick Facts

Publishing Organisation:
SAMHSA (Substance Abuse and Mental Health Services Administration)
Year:
2019
Languages:
English
Status:
Published
Covers Thematic
  • Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
    • Target audience
  • Media The term media refers to any means of distribution, dissemination or interpersonal, mass or group communication of works, documents, or written, visual, audio or audiovisual messages (such as radio, television, cinema, Internet, press, telecommunications, etc.)</br></br>Entities using multiple communication channels are often called Media
  • Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
    • Audience experience level
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
  • During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
    • Synopsis

    This guide focuses on the following areas:

    • A brief orientation and perspective on the media for public officials, including discussion of how the media thinks and works, and on the public as the end-recipient of information
    • Techniques for responding to and cooperating with the media in conveying information and delivering messages before, during, and after a public health crisis
    • Tools of the trade of media relations and public communications
    • Strategies and tactics for addressing opportunities and challenges that may arise as a consequence of communications initiatives


    Five Rules for Building Trust and Credibility

    • 1. Accept and involve the public as a partner.
      • Work with and for the public to inform, dispel misinformation and, to every degree possible, allay fears and concerns.
    • 2. Appreciate the public’s specific concerns.
      • Statistics and probabilities don’t necessarily answer all questions.
      • Be sensitive to people’s fears and worries on a human level.
      • Your position does not preclude your acknowledging the sadness of an illness, injury, or death.
      • Do not overstate or dwell on tragedy, but do empathize with the public and provide answers that respect their humanity.
    • 3. Be honest and open.
      • Once lost, trust and credibility are almost impossible to regain.
      • Never mislead the public by lying or failing to provide information that is important to their understanding of issues.
    • 4. Work with other credible sources.
      • Conflicts and disagreements among organizations and credible spokespersons create confusion and breed distrust.
      • Coordinate your information and communications efforts with those of other legitimate parties.
    • 5. Meet the needs of the media.
      • Never refuse to work with the media.
      • The media’s role is to inform the public, which will be done with or without your assistance.
      • Work with the media to ensure that the information they are providing the public is as accurate and enlightening as possible.
      • If your agency or organization has a communications office, work with them on approaches to dealing with the media.


    SOURCE: Covello and Allen, 1988; Palttala, Boano, Lund, & Vos, 2012


    CONTENT

    • Communications Fundamentals
    • Communicating Complex, Scientific, and Technical Information
    • Myths, Principles, And Pitfalls
    • Understanding and Working with the Media
    • Using Social Media Before And During Crises
    • Correcting Errors and Rumor Control
    • Assessing Personal Strengths and Weaknesses
    • Presenting Information at Public Meetings
    • Recognizing Opportunities to Speak Out

    Linked to


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