From LINKS Community Center
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| ''Guidelines for incorporating social marketing into your communications'' | | ''Guidelines for incorporating social marketing into your communications'' |
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| Social marketing is about identifying the specific target audience segment(s), describing the benefits, and creating interventions that will influence or support the desired behavior change. | | Social marketing is about identifying the specific target audience segment(s), describing the benefits, and creating interventions that will influence or support the desired behavior change. |
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| * Tie messages to specific products or services when possible | | * Tie messages to specific products or services when possible |
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| + | ''Creating Content'' |
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| + | Social media content should be |
| + | * Relevant, useful and interesting |
| + | * Easy to understand and share |
| + | * Friendly, conversational, and engaging - Action-oriented |
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Revision as of 12:09, 21 November 2022
Created: 3 February 2022
Last edited: 9 August 2023
CDC Social Media Tools, Guidelines & Best Practices
Quick Facts
Publishing Organisation:
Centers for Disease Control and Prevention (CDC)
Year:
2019
Primary Target Country:
United States of America
Languages:
English
Status:
Published
Covers Thematic
Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
Technologies Software for interaction with, within or among communities in case of a disaster and for analysis of these interactions
Target audience
Civil Society Civil society is a target group in LINKS which comprises citizens, civil society organizations, educational institutions, vulnerable groups, social movement organizations
Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
Disaster Management Phase
Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
Synopsis
No synopsis provided.