Difference between revisions of "CDC Social Media Tools, Guidelines & Best Practices"
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|Source Website=https://www.cdc.gov/socialmedia/tools/guidelines/ | |Source Website=https://www.cdc.gov/socialmedia/tools/guidelines/ | ||
|Abstract='''WRITING FOR SOCIAL MEDIA''' | |Abstract='''WRITING FOR SOCIAL MEDIA''' | ||
− | |||
''The Importance of Plain Language'' | ''The Importance of Plain Language'' | ||
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* Consider using alternatives to words expressing mathematical concepts, such as risk, normal, and range, if those words do not have meaning to your audience | * Consider using alternatives to words expressing mathematical concepts, such as risk, normal, and range, if those words do not have meaning to your audience | ||
+ | ''Guidelines for incorporating social marketing into your communications'' | ||
+ | Social marketing is about identifying the specific target audience segment(s), describing the benefits, and creating interventions that will influence or support the desired behavior change. | ||
+ | * Highlight the positive aspects of your message | ||
+ | * Answer the audience’s question, “What’s in it for me?” | ||
+ | * Respect your audience. | ||
+ | * Encourage your readers to take a particular action or to learn more. | ||
+ | * Tie messages to specific products or services when possible | ||
+ | |||
Revision as of 12:08, 21 November 2022
Created: 3 February 2022
Last edited: 9 August 2023
Last edited: 9 August 2023
Quick Facts
Publishing Organisation:
Centers for Disease Control and Prevention (CDC)Year:
2019Primary Target Country:
United States of AmericaLanguages:
EnglishStatus:
PublishedCovers Thematic
Target audience
Audience experience level
Disaster Management Phase
Synopsis
No synopsis provided.
Linked to
- Technologies
- Use Cases
-
None. See all Technologies.
- None. See all Use Cases.