Difference between revisions of "CDC Social Media Tools, Guidelines & Best Practices"
From LINKS Community Center
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* Easy to understand and share | * Easy to understand and share | ||
* Friendly, conversational, and engaging - Action-oriented | * Friendly, conversational, and engaging - Action-oriented | ||
+ | |||
'''SOCIAL MEDIA TOOLS''' | '''SOCIAL MEDIA TOOLS''' | ||
* Buttons and Badges | * Buttons and Badges | ||
− | + | - Buttons are graphic elements that usually include an image, a short call-to-action message, and a link for more information. They are often created to be shared, and include HTML code that allows them to be posted on a website. | |
− | + | - Badges are also small graphic images that include a message and link to a web page. However, badges are often posted on an individual's social network profile or personal blog to show support for or affiliation with a cause or issue, and may include messages that show a personal action was taken | |
* Image Sharing | * Image Sharing | ||
− | + | Image sharing involves posting images (photos, artwork, etc.) to public websites where they can be viewed, tagged, categorized, and even used by others | |
* RSS Feeds | * RSS Feeds | ||
− | + | RSS stands for Really Simple Syndication. RSS feeds provide an easy way to stay updated on information that is important to you and helps reduce the time it takes to browse or search for new information on web sites. RSS feeds provide updated news headlines, blog posts or selected website content. | |
* Podcasts | * Podcasts | ||
− | A podcast is a digital audio or video file that can be saved for playback on a portable media device or computer. The term “podcast” refers to both the actual content of the media file and the method by which the content is syndicated. | + | A podcast is a digital audio or video file that can be saved for playback on a portable media device or computer. The term “podcast” refers to both the actual content of the media file and the method by which the content is syndicated. |
− | |||
* Online Video Sharing | * Online Video Sharing | ||
− | + | Online video sharing can be used by partners to share tailored health communication messages. Online video sites, such as YouTube, MSN and Yahoo have emerged as popular and powerful video sharing sites | |
* Widgets | * Widgets | ||
− | + | A widget is an application that can be utilized by partners to display featured health content directly on their desktop, website or social media site. Widgets can also generally be shared with friends | |
* eCards | * eCards | ||
− | + | are electronic greeting cards that are sent to people’s email accounts | |
* Blogs | * Blogs | ||
− | + | Blogs, or web logs, are regularly updated online journals that almost anyone with an internet connection can use. Some blogs target a small audience, while others boast a readership comparable to national newspapers. They may have only one author or a team of regular authors, but most blogs share a similar format in that the entries are posted in a reverse chronological order and may allow readers to comment on posts | |
* Microblogs | * Microblogs | ||
− | + | Twitter is an example of a microblog. Twitter is an information network made up of 140-character messages called tweets. It is used by millions of people, organizations, and businesses to discover and share new information. Twitter users subscribe to receive tweets by following an account. Followers receive messages in their timeline that includes a feed of all the accounts they have subscribed to. These short, easy to read, public messages make Twitter a powerful, real-time way of communicating | |
* Social Networking Site | * Social Networking Site | ||
− | + | Facebook an example of a social networking site. These are online communities where people can interact with friends, family, coworkers, acquaintances, and others with similar interests. Most social networking sites provide multiple ways for their users to interact such as chat, email, video, voice chat, file-sharing, blogging, and discussion groups. | |
'''Please note: Access to the following links are currently only available for project partners''' | '''Please note: Access to the following links are currently only available for project partners''' |
Revision as of 14:26, 15 September 2022
Created: 3 February 2022
Last edited: 9 August 2023
Last edited: 9 August 2023
Quick Facts
Publishing Organisation:
Centers for Disease Control and Prevention (CDC)Year:
2019Primary Target Country:
United States of AmericaLanguages:
EnglishStatus:
PublishedCovers Thematic
Target audience
Audience experience level
Disaster Management Phase
Synopsis
No synopsis provided.
Linked to
- Technologies
- Use Cases
-
None. See all Technologies.
- None. See all Use Cases.
A set of 6 documents results in a comprehensive guideline for the use of social media in emergencies. Using best practice examples (Facebook (https://www.cdc.gov/socialmedia/tools/guidelines/facebook-guidelines.html) and Twitter (https://www.cdc.gov/socialmedia/tools/guidelines/twitter.html) ), the difference between good and bad publications in social media is shown.