Difference between revisions of "CDC Social Media Tools, Guidelines & Best Practices"
From LINKS Community Center
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Studies show that when writers use plain language, readers discover information more quickly, understand it better, and find it more compelling | Studies show that when writers use plain language, readers discover information more quickly, understand it better, and find it more compelling | ||
Basic principles of plain language: | Basic principles of plain language: | ||
− | |||
* Quickly engage the reader | * Quickly engage the reader | ||
* Limit use of jargon, technical, or scientific language | * Limit use of jargon, technical, or scientific language | ||
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* Consider using alternatives to words expressing mathematical concepts, such as risk, normal, and range, if those words do not have meaning to your audience | * Consider using alternatives to words expressing mathematical concepts, such as risk, normal, and range, if those words do not have meaning to your audience | ||
+ | ''Guidelines for incorporating social marketing into your communications'' | ||
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Social marketing is about identifying the specific target audience segment(s), describing the benefits, and creating interventions that will influence or support the desired behavior change. | Social marketing is about identifying the specific target audience segment(s), describing the benefits, and creating interventions that will influence or support the desired behavior change. | ||
* Highlight the positive aspects of your message | * Highlight the positive aspects of your message | ||
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* Tie messages to specific products or services when possible | * Tie messages to specific products or services when possible | ||
− | Creating Content | + | ''Creating Content'' |
+ | |||
Social media content should be | Social media content should be | ||
* Relevant, useful and interesting | * Relevant, useful and interesting |
Revision as of 14:24, 15 September 2022
Created: 3 February 2022
Last edited: 9 August 2023
Last edited: 9 August 2023
Quick Facts
Publishing Organisation:
Centers for Disease Control and Prevention (CDC)Year:
2019Primary Target Country:
United States of AmericaLanguages:
EnglishStatus:
PublishedCovers Thematic
Target audience
Audience experience level
Disaster Management Phase
Synopsis
No synopsis provided.
Linked to
- Technologies
- Use Cases
-
None. See all Technologies.
- None. See all Use Cases.
A set of 6 documents results in a comprehensive guideline for the use of social media in emergencies. Using best practice examples (Facebook (https://www.cdc.gov/socialmedia/tools/guidelines/facebook-guidelines.html) and Twitter (https://www.cdc.gov/socialmedia/tools/guidelines/twitter.html) ), the difference between good and bad publications in social media is shown.