Difference between revisions of "CDC Social Media Tools, Guidelines & Best Practices"
From LINKS Community Center
Line 14: | Line 14: | ||
Studies show that when writers use plain language, readers discover information more quickly, understand it better, and find it more compelling | Studies show that when writers use plain language, readers discover information more quickly, understand it better, and find it more compelling | ||
Basic principles of plain language: | Basic principles of plain language: | ||
+ | |||
- Quickly engage the reader | - Quickly engage the reader | ||
+ | |||
- Limit use of jargon, technical, or scientific language | - Limit use of jargon, technical, or scientific language | ||
+ | |||
- Write in active voice | - Write in active voice | ||
+ | |||
- Keep messages short. | - Keep messages short. | ||
+ | |||
- Write in a friendly but professional tone | - Write in a friendly but professional tone | ||
+ | |||
- Choose words with one definition or connotation | - Choose words with one definition or connotation | ||
+ | |||
- Use measurements that are familiar to your audience | - Use measurements that are familiar to your audience | ||
+ | |||
- Choose familiar terms, and use them consistently | - Choose familiar terms, and use them consistently | ||
+ | |||
- Use acronyms with caution | - Use acronyms with caution | ||
+ | |||
- Use numbers when they help you make your point | - Use numbers when they help you make your point | ||
+ | |||
- Consider using alternatives to words expressing mathematical concepts, such as risk, normal, and range, if those words do not have meaning to your audience | - Consider using alternatives to words expressing mathematical concepts, such as risk, normal, and range, if those words do not have meaning to your audience | ||
+ | |||
Guidelines for incorporating social marketing into your communications | Guidelines for incorporating social marketing into your communications | ||
Social marketing is about identifying the specific target audience segment(s), describing the benefits, and creating interventions that will influence or support the desired behavior change. | Social marketing is about identifying the specific target audience segment(s), describing the benefits, and creating interventions that will influence or support the desired behavior change. |
Revision as of 14:18, 15 September 2022
Created: 3 February 2022
Last edited: 9 August 2023
Last edited: 9 August 2023
Quick Facts
Publishing Organisation:
Centers for Disease Control and Prevention (CDC)Year:
2019Primary Target Country:
United States of AmericaLanguages:
EnglishStatus:
PublishedCovers Thematic
Target audience
Audience experience level
Disaster Management Phase
Synopsis
No synopsis provided.
Linked to
- Technologies
- Use Cases
-
None. See all Technologies.
- None. See all Use Cases.
A set of 6 documents results in a comprehensive guideline for the use of social media in emergencies. Using best practice examples (Facebook (https://www.cdc.gov/socialmedia/tools/guidelines/facebook-guidelines.html) and Twitter (https://www.cdc.gov/socialmedia/tools/guidelines/twitter.html) ), the difference between good and bad publications in social media is shown.