CDC Social Media Tools, Guidelines & Best Practices

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CDC Social Media Tools, Guidelines & Best Practices

Source

Quick Facts

Publishing Organisation:
Centers for Disease Control and Prevention (CDC)
Year:
2019
Primary Target Country:
United States of America
Languages:
English
Status:
Published
Covers Thematic
  • Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
  • Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
  • Technologies Software for interaction with, within or among communities in case of a disaster and for analysis of these interactions
    • Target audience
  • Civil Society Civil society is a target group in LINKS which comprises citizens, civil society organizations, educational institutions, vulnerable groups, social movement organizations
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
    • Audience experience level
  • Advanced Those who currently use social media to communicate with the public during all phases of an emergency and have developed a clear social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
  • Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
    • Synopsis

    No synopsis provided.

    Linked to

    A set of 6 documents results in a comprehensive guideline for the use of social media in emergencies. Using best practice examples (Facebook (https://www.cdc.gov/socialmedia/tools/guidelines/facebook-guidelines.html) and Twitter (https://www.cdc.gov/socialmedia/tools/guidelines/twitter.html) ), the difference between good and bad publications in social media is shown.

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