Created: 27 January 2022
Last edited: 2 August 2023
Next Steps: Social Media for Emergency Response
Quick Facts
Publishing Organisation:
Science and Technology Directorate of the United States Department of Homeland Security
Year:
2012
Primary Target Country:
United States of America
Languages:
English
Status:
Published
Covers Thematic
Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/
Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
Legal/Standards Legal Requirement means any federal, state, local, municipal, foreign or other law, statute, constitute, principle of common law, resolution, ordinance, code, edict, decree, rule, regulation, ruling or requirement issued, enacted, adopted, promulgated, implemented or otherwise put into effect by or under the authority of any Governmental Body. </br></br>Source: https://www.lawinsider.com/dictionary/legal-requirement</br></br>Standards are voluntary documents that set out specifications, procedures and guidelines that aim to ensure products, services, and systems are safe, consistent, and reliable. They cover a variety of subjects, including consumer products and services, the environment, construction, energy and water utilities, and more.</br></br>Source: https://www.standards.org.au/standards-development/what-is-standard
Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
Technologies Software for interaction with, within or among communities in case of a disaster and for analysis of these interactions
Target audience
Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies
Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
Disaster Management Phase
Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
Synopsis
No synopsis provided.
This guidance provides best practices and policy examples to better understand and utilize social media for inclusion in agency strategies.
