Gedragscode Regeling: Social media

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Gedragscode Regeling: Social media

Source

Quick Facts

Publishing Organisation:
Pro Rail
Year:
2022
Primary Target Country:
Netherlands
Languages:
Dutch
Status:
Published
Covers Thematic
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
    • Target audience
  • Businesses companies, local business networks, solution providers, suppliers of goods and services
    • Audience experience level
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
  • During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
  • After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery
    • Synopsis

    Wat social media zijn

    • Social media zijn online platformen waar mensen en bedrijven met elkaar in contact komen via o.a. berichten, foto’s en video’s.
      • Bekende voorbeelden zijn Facebook, Instagram, Twitter, YouTube, Pinterest en LinkedIn.
    • Deze social media bieden je de mogelijkheid om een bericht met een (groot) publiek te delen.
    • Het bereik van uitingen op social media beperkt zich niet tot een klein gezelschap.
    • Ook bij afgeschermde profielen bestaat altijd de mogelijkheid dat berichten worden over- genomen en ze dus toch openbaar worden.


    Richtlijnen

    Zorg dat je de gedragscode kent!

    Online gelden dezelfde richtlijnen als in het dagelijkse ‘offline’ leven.

    • Geen vertrouwelijke informatie
    • Op persoonlijke titel
    • Bedenk goed wat je zegt
    • Beperk je tot je eigen vakgebied
    • Houd ons op de hoogte
    • Geef geen antwoord op vragen van journalisten
    • Eigen verantwoordelijkheid

    Linked to

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