Pécsi Tudományegyetem irányelvei és útmutatója a közösségi média használatához

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Pécsi Tudományegyetem irányelvei és útmutatója a közösségi média használatához

Source

Quick Facts

Publishing Organisation:
University of Pécs
Year:
2020
Primary Target Country:
Hungary
Languages:
Hungarian
Status:
Published
Covers Thematic
  • Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
  • Legal/Standards Legal Requirement means any federal, state, local, municipal, foreign or other law, statute, constitute, principle of common law, resolution, ordinance, code, edict, decree, rule, regulation, ruling or requirement issued, enacted, adopted, promulgated, implemented or otherwise put into effect by or under the authority of any Governmental Body. </br></br>Source: https://www.lawinsider.com/dictionary/legal-requirement</br></br>Standards are voluntary documents that set out specifications, procedures and guidelines that aim to ensure products, services, and systems are safe, consistent, and reliable. They cover a variety of subjects, including consumer products and services, the environment, construction, energy and water utilities, and more.</br></br>Source: https://www.standards.org.au/standards-development/what-is-standard
  • Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
    • Target audience
  • Civil Society Civil society is a target group in LINKS which comprises citizens, civil society organizations, educational institutions, vulnerable groups, social movement organizations
  • Researchers research institutions and scientific communities
    • Audience experience level
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
  • Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
    • Synopsis

    Tartalomjegyzék

    Table of content


    Jogkövető magatartás kívánalma

    Desire for law-abiding behaviour

    • Személyiségi jogok védelme és adatvédelem
      • Protection of personal rights and data protection
    • Tiszta forrás
      • Clean source
    • Belső szabályzatok
      • Internal regulations


    Útmutató szervezeti egységek (Karok, intézetek, tanszékek és egyéb szervezetek, munkacsoportok) részére

    Guide for organizational units (faculties, institutes, departments and other organizations, working groups)

    • Arculat
      • Image
    • Vélemények
      • Opinions
    • Pontosság
      • Accuracy
    • Nyílt lapok
      • Open cards
    • Óvatosság
      • Caution
    • Átgondoltság
      • Thoughtfulness


    Javaslatok a közösségimédia-oldalt kezelő adminisztrátor számára

    Recommendations for the administrator of the social media site

    • Stratégia
      • Strategy
    • Feladatok
      • Tasks
    • Célközönség
      • Target audience
    • Kommentek és kezelésük
      • Comments and their management
    • Mérhetőség
      • Measurability


    Közösségmédia-használat magánszemélyként

    Social media use as an individual

    • Felelősségvállalás
      • Responsibility
    • Logó- és névhasználat
      • Use of logo and name
    • Védelem
      • Protection
    • Átgondoltság
      • Thoughtfulness
    • Magánvélemény
      • Private opinion
    • Közösség (#PTE1367)
      • Community


    Ajánlott „good practice” példák

    Recommended ’good practice’ examples

    Linked to

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