Building a Social-Media-Team in a local fire brigade

  Germany
  Max Nüßler, FEU
  English
  2023
  Practitioners
  Published
  Before
  Community management, Content creation, Crisis communication, Social Media Strategy, Social Media Team
  Starter, Intermediate
  https://cloud.links.communitycenter.eu/index.php/s/tNo4QmbyDQRGbdE
  This document is a use case of the LINKS Guidelines library

User Story

A social media team is to be set up and established in a medium-sized public fire brigade with around 400 to 600 emergency personnel.

• A variety of questions need to be addressed, such as:
  • What are the fire brigade's goals in entering the social media world?
  • Which of the numerous platforms should a fire brigade use?
  • How can one monitor if objectives have been achieved?
  • How much staff is needed for implementation of the Social Media strategy?
  • Are there technologies that are required and/or desirable to ease the use?
  • What regulations, standards, or rules should of have to be followed?
  • Are there examples of successful social media use, or templates, tools, and documents that are useful for setup, operation, and various scenarios when using social media in emergency response?

Implementation

• The following steps are suggested for implementation:
  • Definition of objectives
  • Definition of target audience
  • Definition of content types and categories
  • Determination of type of content
  • Definition of community management rules
  • Selection of platforms
  • Scheduling
  • Organizational and staff planningProperty "Synopsis" (as page type) with input value "This document is a use case of the LINKS Guidelines library</br></br>User Story</br></br>A social media team is to be set up and established in a medium-sized public fire brigade with around 400 to 600 emergency personnel.</br></br>*A variety of questions need to be addressed, such as:</br>**What are the fire brigade's goals in entering the social media world?</br>**Which of the numerous platforms should a fire brigade use?</br>**How can one monitor if objectives have been achieved?</br>**How much staff is needed for implementation of the Social Media strategy?</br>**Are there technologies that are required and/or desirable to ease the use?</br>**What regulations, standards, or rules should of have to be followed?</br>**Are there examples of successful social media use, or templates, tools, and documents that are useful for setup, operation, and various scenarios when using social media in emergency response?</br></br></br>Implementation</br></br>*The following steps are suggested for implementation:</br>**Definition of objectives</br>**Definition of target audience</br>**Definition of content types and categories</br>**Determination of type of content</br>**Definition of community management rules</br>**Selection of platforms</br>**Scheduling</br>**Organizational and staff planning" contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process.

  Yes 
  Facebook, TikTok, Twitter, YouTube, Mastodon, Instagram
  

View all Guidelines

Created: 5 June 2023
Last edited: 14 August 2023

Building a Social-Media-Team in a local fire brigade

Source

Quick Facts

Publishing Organisation:

Max Nüßler, FEU

Year:

2023

Primary Target Country:

Germany

Languages:

English

Status:

Published

Covers Thematic

Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/

Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation

Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication

Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan

Social Media Team Social Media team building comprises the member's roles and competences, training requirements, as well as financial and organizational prerequisites

Target audience

Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...

Audience experience level

Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf

Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf

Disaster Management Phase

Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention

Synopsis

This document is a use case of the LINKS Guidelines library

User Story

A social media team is to be set up and established in a medium-sized public fire brigade with around 400 to 600 emergency personnel.

• A variety of questions need to be addressed, such as:
  • What are the fire brigade's goals in entering the social media world?
  • Which of the numerous platforms should a fire brigade use?
  • How can one monitor if objectives have been achieved?
  • How much staff is needed for implementation of the Social Media strategy?
  • Are there technologies that are required and/or desirable to ease the use?
  • What regulations, standards, or rules should of have to be followed?
  • Are there examples of successful social media use, or templates, tools, and documents that are useful for setup, operation, and various scenarios when using social media in emergency response?

Implementation

• The following steps are suggested for implementation:
  • Definition of objectives
  • Definition of target audience
  • Definition of content types and categories
  • Determination of type of content
  • Definition of community management rules
  • Selection of platforms
  • Scheduling
  • Organizational and staff planning

Linked to

• Technologies
None. See all Technologies.
• Use Cases
None. See all Use Cases.