Einrichtung eines Social-Media-Teams bei einer städtischen Feuerwehr

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Einrichtung eines Social-Media-Teams bei einer städtischen Feuerwehr

Source

Quick Facts

Publishing Organisation:
Max Nuessler, FEU
Year:
2023
Primary Target Country:
Germany
Languages:
German
Status:
Published
Covers Thematic
  • Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/
  • Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
  • Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
  • Social Media Team Social Media team building comprises the member's roles and competences, training requirements, as well as financial and organizational prerequisites
    • Target audience
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
    • Audience experience level
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
  • Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
    • Synopsis

    Im Dokument sind Anregungen aus verschiedenen in der LINKS Guidelines Bibliothek vorhanden Handlungsempfehlungen verwendet worden

    User Story In einer mittelgroßen öffentlichen Feuerwehr mit etwa 400 bis 600 Einsatzkräften soll ein SocialMedia-Team eingerichtet und etabliert werden. Zu klären sind eine Vielzahl von Fragen, wie z.B.:

    • Was sind die Ziele der Feuerwehr beim Einstieg in die Sozialen Medien-Welt?
    • Welche der zahlreichen Plattformen sollte eine Feuerwehr nutzen?
    • Wie kann die Zielerreichung überprüft werden?
    • Wie viel Personal wird für die Umsetzung benötigt?
    • Gibt es Technologien, die erforderlich oder zur Arbeitserleichterung wünschenswert sind?
    • Welche Vorschriften, Normen oder Regeln sind zu beachten?
    • Gibt es Beispiele für die erfolgreiche Nutzung von Sozialen Medien, oder auch Vorlagen, Werkzeuge und Dokumente, welche für die Einrichtung, den Betrieb und verschiedene Szenarien beim Einsatz von Sozialen Medien in der Gefahrenabwehr dienlich sind?

    Die nachfolgenden Schritte werden vorgeschlagen

    • Ziele festlegen
    • Zielgruppen ableiten
    • Definition der eigenen Inhaltstypen und –kategorien
    • Art des Contents festlegen
    • Community-Management
    • Auswahl der Plattformen
    • Ableitung des zeitlichen Umfangs
    • Personal und Organisation definieren

    Linked to

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