Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice

  Mats Eriksson
  English
  2018
  Researchers
  Published
  After, Before, During
  Community management, Content creation, Crisis communication, Social Media Strategy
  Starter
  https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2018.1510405?needAccess=true
  Effective social media crisis communication

• is about using the potential for dialogue and choosing the right message, source and timing
• is about being prepared, understanding social media logic, and making friends before you need them
• is about using social media for monitoring
• is still about prioritizing traditional media
• is just about using social mediaProperty "Synopsis" (as page type) with input value "Effective social media crisis communication</br>* is about using the potential for dialogue and choosing the right message, source and timing</br>* is about being prepared, understanding social media logic, and making friends before you need them </br>* is about using social media for monitoring </br>* is still about prioritizing traditional media</br>* is just about using social media" contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process.

  No 
  
  

View all Guidelines

Created: 27 January 2022
Last edited: 30 January 2023

Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice

Source

Quick Facts

Publishing Organisation:

Mats Eriksson

Year:

2018

Languages:

English

Status:

Published

Covers Thematic

Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/

Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation

Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication

Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan

Target audience

Researchers research institutions and scientific communities

Audience experience level

Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf

Disaster Management Phase

After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery

Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention

During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response

Synopsis

Effective social media crisis communication

• is about using the potential for dialogue and choosing the right message, source and timing
• is about being prepared, understanding social media logic, and making friends before you need them
• is about using social media for monitoring
• is still about prioritizing traditional media
• is just about using social media

Linked to

• Technologies
None. See all Technologies.
• Use Cases
None. See all Use Cases.