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| '''CONTENTS ''' | | '''COMMUNICATING WITH THE PUBLIC - CONTENTS ''' |
| * 1. Purpose | | * Public Communications Groups (PCG) |
| * 2. Public Communications Groups (PCG)
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| **Activation and composition | | **Activation and composition |
| **Engagement with a Resilience Partnership | | **Engagement with a Resilience Partnership |
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| **National decision-making | | **National decision-making |
| **The Scottish Government | | **The Scottish Government |
| *3. Principles | | *Principles |
| **Clear roles and responsibilities | | **Clear roles and responsibilities |
| **Provision of communication advice at every level of decision making | | **Provision of communication advice at every level of decision making |
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| **An understanding of channels, and adaption to new opportunities | | **An understanding of channels, and adaption to new opportunities |
| **Use of dedicated spokespeople Phased communications | | **Use of dedicated spokespeople Phased communications |
| *4. Planning | | *Planning |
| **Preparing the public | | **Preparing the public |
| **Preparing the PCG | | **Preparing the PCG |
| *5. Response | | *Response |
| **Activation | | **Activation |
| **First hour public communications | | **First hour public communications |
| **Beyond the first hour | | **Beyond the first hour |
| *6. Recovery | | *Recovery |
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Created: 9 December 2021
Last edited: 31 January 2023
Warning and Informing Scotland
Quick Facts
Publishing Organisation:
Ready Scotland
Year:
2018
Primary Target Country:
Scotland
Languages:
English
Status:
Published
Covers Thematic
Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
Target audience
Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies
Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
Disaster Management Phase
After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery
Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
Synopsis
No synopsis provided.
The document provides guidance and best practice on communicating with the public before, during and after such emergencies, and outlines general good practice for crisis communications.
