SOCIAL MEDIA STRATEGIE

  Netherlands
  Veiligheidsregio Midden- en West-Brabant
  Dutch
  2020
  Policy Makers, Practitioners
  Published
  Before
  Community management, Crisis communication, Social Media Strategy
  Intermediate
  https://safetyinnovationcenter.sharepoint.com/:b:/r/sites/LINKS shared/Freigegebene%20Dokumente/WP4/Guidelines/Guideline%20Documents/G36 Social media-strategie VRMWB 2020.pdf
  
  No 
  
  

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Created: 17 August 2022
Last edited: 31 January 2023

SOCIAL MEDIA STRATEGIE

Source

Quick Facts

Publishing Organisation:

Veiligheidsregio Midden- en West-Brabant

Year:

2020

Primary Target Country:

Netherlands

Languages:

Dutch

Status:

Published

Covers Thematic

Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/

Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication

Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan

Target audience

Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies

Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...

Audience experience level

Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf

Disaster Management Phase

Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention

Synopsis

No synopsis provided.

Linked to

• Technologies
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• Use Cases
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Dit adviesplan presenteert de social media strategie die bijdraagt aan de drie pijlers waar Veiligheidsregio Midden- en West-Brabant voor staat:

• 1. Het stimuleren van een weerbare samenleving
• 2. Bijdragen aan een veilige leefomgevin
• 3. Het leveren van een behulpzame en daadkrachtige inzet

This advisory plan presents the social media strategy that contributes to the three pillars that Security Region Midden- en West Brabant stands for:

• 1. Stimulating a resilient society
• 2. Contributing to a safe living environment
• 3. Providing a helpful and decisive effort